UNK students discussing marketing

About the Marketing Degree Program

On Campus

Everything must be marketed, from sports, vacations and fashion to financial services, health care and pharmaceuticals. With a marketing degree from UNK, you'll graduate with the skills and experience needed to jumpstart your career in this fast-paced, creative and challenging industry.

The marketing program gives students a strong foundation in business and communication fundamentals from an AACSB-accredited program, with courses in accounting, finance, business law, and economics. The marketing emphasis dives deep into skills like market research, management, ethics, consumer behavior, and more, turning out well-rounded graduates with a strong grasp of every aspect of the marketing process.

Business leaders recognize the quality of our program, with recent marketing graduates achieving a 100% job placement rate.* Earning a marketing degree from UNK allows you to enter your career ready to make bold moves.

*2019-20 CBT Placement Stats. Data based on 56% response rate of program graduates

aacsb logo

Accredited by The Association of Advance Collegiate Schools of Business (AACSB). Only 30% of business programs in the United States are accredited by AACSB International.

Marketing Program at a Glance

120

Credit Hours

General Studies requirement has been reduced to 30 credit hrs allowing more freedom and making it easier to transfer to UNK.

Degree Received

Business Administration Comprehensive - Marketing Emphasis, Bachelor of Science

$209

Per Credit Hour

With the New Nebraskan Scholarship all undergraduate students pay in-state tuition

Bailey Hoadley

“UNK gets you into the workforce early and often, so you have a leg-up compared to people who haven’t had that. It’s kind of nerve racking at first, because you’re working with actual clients, putting yourself out there, but when you’re talking with them, and they can see everything that you have to offer, then that builds your confidence.”

 

Bailey Hoadley

Business Administration Comprehensive/Marketing Emphasis

What can you do with a Marketing Degree

Marketing graduates have a 100% placement rate between careers and graduate school. Learn more about the types of jobs and common employers that Marketing graduates work for.

Careers

  • Marketing/Foundation Director
  • Freight Manager
  • Sales
  • Staffing Coordinator
  • Business Development Coordinator
  • Sales
  • Retail Trader

Employers

  • Viaero Center
  • Ameritrade
  • Nebraska Book Company
  • Janssen & Sons
  • GX Logistics
  • McCarthy Capital
  • Harlan County Health System

Related Programs

Business Intelligence Supply Chain Management Accounting