UNK students discussing marketing

About the Marketing Degree Program

On Campus

Make your passion your career. Everything must be marketed—sports, vacations, fashion, financial services, health care and pharmaceuticals. In this field, there is always a high demand for motivated and educated graduates. From advertising to retailing, and from sales to research, the marketing world is one with a vast amount of opportunities. If you love a fast-paced environment filled with constant challenges and changes, a Marketing major at the University of Nebraska at Kearney is right for you.

*2019-20 CBT Placement Stats. Data based on 56% response rate of program graduates

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Accredited by The Association of Advance Collegiate Schools of Business (AACSB). Only 30% of business programs in the United States are accredited by AACSB International.

Marketing Program at a Glance


Credit Hours

General Studies requirement has been reduced to 30 credit hrs allowing more freedom and making it easier to transfer to UNK.

Degree Received

Business Administration Comprehensive - Marketing Emphasis, Bachelor of Science


Per Credit Hour

With the New Nebraskan Scholarship all undergraduate students pay in-state tuition

Abby (Rosenbaum) Patterson

“UNK not only challenged me academically, but socially. I was heavily involved with Loper Programming and Activities Council while maintaining my studies and working at a real estate firm. I gained real world experiences by creating and presenting marketing plans to companies in Kearney. The support from my professors and experiential learning in and out of the classroom made my education at UNK truly unique. UNK provided opportunities for me to hone my networking and time management skills, which I use every day. I am a small-town girl who now has a Bachelor of Science degree from a well-respected university, a well-rounded resume, and can boast of studying abroad in the Czech Republic.”

Abby (Rosenbaum) Patterson

Western Insurors, Ogallala, NE

What can you do with a Marketing Degree

Marketing graduates have a 100% placement rate between careers and graduate school. Learn more about the types of jobs and common employers that Marketing graduates work for.


  • Marketing/Foundation Director
  • Freight Manager
  • Sales
  • Staffing Coordinator
  • Business Development Coordinator
  • Sales
  • Retail Trader


  • Viaero Center
  • Ameritrade
  • Nebraska Book Company
  • Janssen & Sons
  • GX Logistics
  • McCarthy Capital
  • Harlan County Health System

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