UNK students discussing marketing

About the Marketing Degree Program

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Make your passion your career. Everything must be marketed—sports, vacations, fashion, financial services, health care and pharmaceuticals. In this field, there is always a high demand for motivated and educated graduates. From advertising to retailing, and from sales to research, the marketing world is one with a vast amount of opportunities. If you love a fast-paced environment filled with constant challenges and changes, a Marketing major at the University of Nebraska at Kearney is right for you.

*2019-20 CBT Placement Stats. Data based on 56% response rate of program graduates

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Accredited by The Association of Advance Collegiate Schools of Business (AACSB). Only 30% of business programs in the United States are accredited by AACSB International.

Marketing Program at a Glance


Credit Hours

General Studies requirement has been reduced to 30 credit hrs allowing more freedom and making it easier to transfer to UNK.

Graduate Program

Degree Received

Business Administration Comprehensive - Marketing Emphasis, Bachelor of Science


Per Credit Hour

With the New Nebraskan Scholarship all undergraduate students pay in-state tuition

Jordan Bieck

Jordan says her marketing classes were very impactful and rewarding. She was able to work with clients from different businesses and loved the real world experience. She says it was very rewarding in the end when her team come up with a solution that the client could use to benefit their business in the future. Being able to do these sorts of projects helped her figure out what career would best suit her in the future.

Jordan Bieck


What can you do with a Marketing Degree

Marketing graduates have a 100% placement rate between careers and graduate school. Learn more about the types of jobs and common employers that Marketing graduates work for.


  • Marketing/Foundation Director
  • Freight Manager
  • Sales
  • Staffing Coordinator
  • Business Development Coordinator
  • Sales
  • Retail Trader


  • Viaero Center
  • Ameritrade
  • Nebraska Book Company
  • Janssen & Sons
  • GX Logistics
  • McCarthy Capital
  • Harlan County Health System

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