UNK students discussing marketing

About the Marketing Degree Program

On Campus Online

Everything must be marketed, from sports, vacations and fashion to financial services, health care, and pharmaceuticals. With a marketing degree from UNK, you'll graduate with the skills and experience needed to jumpstart your career in this fast-paced, creative, and challenging industry.

The marketing program gives students a strong foundation in business and communication fundamentals from an AACSB-accredited program, with courses in accounting, finance, business law, and economics. The marketing emphasis dives deep into skills like market research, management, ethics, consumer behavior, and more, turning out well-rounded graduates with a strong grasp of every aspect of the marketing process.

Business leaders recognize the quality of our program, with recent marketing graduates achieving a 100% job placement rate.* Earning a marketing degree from UNK allows you to enter your career ready to make bold moves.

aacsb logo

Accredited by The Association of Advance Collegiate Schools of Business (AACSB). Only 30% of business programs in the United States are accredited by AACSB International.

University of Nebraska (UNK) Online. Be Blue. Be Gold. Be Bold.

Online Marketing Degree Program

As an online Marketing student at UNK, you'll receive a quality and affordable education as well as the same degree as our on-campus students. Request Info Learn More Online Curriculum

Marketing Program at a Glance


Credit Hours

General Studies requirement has been reduced to 30 credit hrs allowing more freedom and making it easier to transfer to UNK.

Degree Received

Business Administration Comprehensive - Marketing Emphasis, Bachelor of Science

Minor Offered

Marketing minor available online and on-campus


Great Value

UNK is the most affordable Nebraska university and most students receive significant financial aid

Rachel Smith

I LOVE THE CITY OF KEARNEY and UNK has an amazing campus and staff that made me feel welcome. I came in as a transfer student and it was the perfect choice for me.”

Rachel Smith

Business Administration, Marketing

What can you do with a Marketing Degree

Marketing graduates have a 100% placement rate between careers and graduate school. Learn more about the types of jobs and common employers that Marketing graduates work for.


  • Marketing/Foundation Director
  • Freight Manager
  • Sales
  • Staffing Coordinator
  • Business Development Coordinator
  • Sales
  • Retail Trader


  • Viaero Center
  • Ameritrade
  • Nebraska Book Company
  • Janssen & Sons
  • GX Logistics
  • McCarthy Capital
  • Harlan County Health System

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