College of Business and Technology
On Campus
Everything must be marketed, from sports, vacations and fashion to financial services, health care and pharmaceuticals. With a marketing degree from UNK, you'll graduate with the skills and experience needed to jumpstart your career in this fast-paced, creative and challenging industry.
The marketing program gives students a strong foundation in business and communication fundamentals from an AACSB-accredited program, with courses in accounting, finance, business law, and economics. The marketing emphasis dives deep into skills like market research, management, ethics, consumer behavior, and more, turning out well-rounded graduates with a strong grasp of every aspect of the marketing process.
Business leaders recognize the quality of our program, with recent marketing graduates achieving a 100% job placement rate.* Earning a marketing degree from UNK allows you to enter your career ready to make bold moves.
*2019-20 CBT Placement Stats. Data based on 56% response rate of program graduates
Accredited by The Association of Advance Collegiate Schools of Business (AACSB). Only 30% of business programs in the United States are accredited by AACSB International.
Credit Hours
General Studies requirement has been reduced to 30 credit hrs allowing more freedom and making it easier to transfer to UNK.
Degree Received
Business Administration Comprehensive - Marketing Emphasis, Bachelor of Science
Per Credit Hour
With the New Nebraskan Scholarship all undergraduate students pay in-state tuition
UNK’s new general studies curriculum requires fewer hours, eases transferring, and gives students greater flexibility in earning their degree. This reduced the general studies credit requirement from 45 hours to 30 hours. The 4-year class schedule below is a sample timeline for progress toward a Marketing degree at the University of Nebraska at Kearney. Consult with your academic advisor.
“UNK gets you into the workforce early and often, so you have a leg-up compared to people who haven’t had that. It’s kind of nerve racking at first, because you’re working with actual clients, putting yourself out there, but when you’re talking with them, and they can see everything that you have to offer, then that builds your confidence.”
Business Administration Comprehensive/Marketing Emphasis
Marketing graduates have a 100% placement rate between careers and graduate school. Learn more about the types of jobs and common employers that Marketing graduates work for.
UNK is Nebraska’s most affordable university even BEFORE financial aid is awarded. You’ll quickly discover that no one works harder than UNK to reduce the cost of an education and provide the best value. Learn more about scholarships and financial aid for your Marketing Degree Program
at the University of Nebraska at Kearney.
