UNK students discussing marketing

Business Administration Comprehensive - Marketing Emphasis

On Campus On Campus

Make your passion your career. Everything must be marketed—sports, vacations, fashion, financial services, health care and pharmaceuticals. In this field, there is always a high demand for motivated and educated graduates. From advertising to retailing, and from sales to research, the marketing world is one with a vast amount of opportunities. If you love a fast-paced environment filled with constant challenges and changes, a Marketing major at the University of Nebraska at Kearney is right for you.

*2017-18 CBT Placement Stats. Data based on 50% response rate of program graduates

graduate salaries





$50,000 - 59,999



  • Package designer
  • Consumer researcher
  • Public relations
  • Account manager
  • Merchandise manager
  • Human resources
  • Sales
  • Statistical service researcher
  • Store manager
  • Research manager
  • Product strategist
  • Media selection and promotion

job placements

100% placed


89% full-time


11% graduate school

graduate school

Abby (Rosenbaum) Patterson

“UNK not only challenged me academically, but socially. I was heavily involved with Loper Programming and Activities Council while maintaining my studies and working at a real estate firm. I gained real world experiences by creating and presenting marketing plans to companies in Kearney. The support from my professors and experiential learning in and out of the classroom made my education at UNK truly unique. UNK provided opportunities for me to hone my networking and time management skills, which I use every day. I am a small-town girl who now has a Bachelor of Science degree from a well-respected university, a well-rounded resume, and can boast of studying abroad in the Czech Republic.”

Abby (Rosenbaum) Patterson

Western Insurors, Ogallala, NE