Advertising Information

When a position vacancy arises, the Search Committee and/or hiring department must determine the means necessary to inform potential candidates of the vacancy and make a good faith effort to recruit a broad applicant pool including members of protected classes. Increasing the breadth and depth of the candidate pool increases the probability that the committee will find outstanding candidates. A broad advertising approach is also more likely to yield the most diverse pool of qualified applicants, including women and minority persons. The appropriate scope of advertising depends upon the position type and affirmative action goals for job groups where the underutilization of women and minorities is evident.


With Office/Service Positions, the primary responsibility for advertising a vacancy is placed with the Affirmative Action/Equal Opportunity Office. Hiring departments are expected to assist in the promotion of the position vacancy, however for Administrative, Faculty and Managerial/Professional professional positions, the Search Committee must make a good faith effort to increase both the size and diversity of the applicant pool. Although specific requirements for advertising both types of positions are set forth in the Hiring Guidelines, search committees and hiring departments may want to consider additional options, such as the following, to ensure a good faith effort is made.

  • Request each member of the department/division to assist in searching for candidates from the protected class groups.
  • Solicit assistance from professional colleagues at other institutions to identify and recruit candidates from protected class groups.
  • Attend professional meetings which may establish contacts with potential candidates for University positions.
  • Recruit on a year-round basis.
  • Send position announcements to appropriate departments and faculty at other institutions. (Mailing labels available from AA/EO office).
  • Advertise positions in appropriate professional journals, newsletters, and registries, especially those that will attract candidates from protected class groups.
  • Utilize e-mail and professional electronic bulletin boards to distribute information about the department and the position vacancy.

Although professional and informal networking remain the primary means of creating awareness about open positions, formal advertising is necessary to expand the search. Advertising procedures depend on the type of position and the scale of the search:

Regular Office/Service Position Searches are the shared responsibility of the Affirmative Action/Equal Opportunity Office and the hiring department. Human Resources will prepare and place advertisements, and make information regarding vacancies available to potential candidates. At the hiring department's request, the position is advertised externally to recruit applicants with the required education, skills, or training necessary to perform the job. The hiring department is charged for all advertising costs.

Regular Administrative, Faculty and Managerial/Professional Position Searches are directed by the AA/EO office. The AA/EO office will provide copy for advertisements and position announcements. Guided by the minimum advertising requirements set forth in the Recruitment and Hiring Guidelines for the position, the Search Committee must decide where the advertisements will be placed and how long the advertisements will run. The hiring department is responsible for all advertising costs.

Regardless of the type of position vacancy, the search committee and/or hiring department must consider both the cost involved in placing the advertisements and the need to make a good faith effort to attract an appropriately sizable and diverse candidate pool.

1. Considering Cost

The cost for an advertisement varies with frequency of publication, circulation, and the actual size of the advertisement. Advertisement space is sold either by the column inch, the line, or the fraction of the page.

Boxed classified advertisements are common in both magazines and newspapers. Display ads are large blocks of text, and may often include logos, graphics and a variety of type sizes. In magazines and journals, display ads are often priced according to the fraction of the page.

Advertisements may also be sold by the column inch. For example, at the price of $132/column inch, a business card-sized display ad in the Chronicle of Higher Education would cover two columns and run two inches deep. The cost for the ad would be approximately $528.

Classified advertisements are common in newspapers, and may provide a cheaper method of advertising in some magazines and professional journals. Classified ads may be sold by the word, the line of copy, or by the column inch, depending on the publication. Due to differences in column width and print size and type, the cost of advertising space may vary considerably. A publication's classified department or representative will provide estimated costs for advertising if requested.

2. Considering Placement

The following pages include circulation and frequency of publication when available, and those publications that serve sizable minority or affected class populations are indicated by an asterisk (*). Rates and mechanical specifications information are available at the publication website (if available online) or by calling the publication.


Publications are daily unless otherwise noted, and deadlines may be obtained by contacting the publication.

† Publication Only + Website Only ‡ Publication and Website

The Denver Post
1560 Broadway
Denver, CO 80202
FAX (303) 820-1100

Circulation: Daily (All ads placed in Denver Post now also published in The Rocky Mountain News)

Largest Circulation Day: Sunday
Second Largest: Saturday

The Hastings Tribune
908 W 2nd St.
PO Box 788
Hastings, NE 68901
(402) 462-2131
FAX (402) 461-4657

Circulation: Monday through Saturday

Largest Circulation Day: Saturday
Second Largest: Tuesday

The Grand Island Independent
1st & Cedar Sts.
PO Box 1208
Grand Island, NE 68802
(800) 658-3160

Circulation: Daily

Largest Circulation Day: Sunday
Second Largest: Saturday

The Kansas City Star
1729 Grand Ave.
Kansas City, MO 64108
(816) 234-4141
FAX (816) 234-4095

Circulation: Daily: 288,571; Sun.: 432,305

Largest Circulation Day: Sunday

Kearney Hub
13 E. 22nd
PO Box 1988
Kearney, NE 68848
(308) 237-2152
FAX (308) 234-9736

Circulation: Monday through Saturday

Largest Circulation Day: Saturday
Second Largest: Wednesday
Lincoln Journal Star
926 P St.
Lincoln, NE 68508
(800) 742-7315
FAX (402) 473-7466
Largest Circulation Day: Sunday
Second Largest: Wednesday
North Platte Telegraph
621 N Chestnut, PO Box 370
North Platte, NE 69103-0370
FAX (308) 532-9268
Published daily except Mondays

Largest Circulation Day: Sunday
Second Largest: Wednesday
Nuestro Mundo*
3661 Davenport Street
Omaha, NE 68131
(402) 731-6210
FAX (402) 731-6210
Published monthly

Circulation: 7,000
Free Publication - Affiliation with NRG Media @ 1180 am - advertising includes on-air ads
Omaha Star*
2216 N. 24th Street
Omaha, NE 68110
(402) 346-4041
FAX (402) 346-4064
Published weekly on Thursday

Circulation: 30,000
Omaha World-Herald
1334 Dodge St.
Omaha, NE 68102
(402) 444-1293 or 800-694-5455
FAX (402)444-1299 or 800-792-1199

Circulation: Daily

Ad Copy must include Fax Cover sheet available from AA/EO Office

Largest Circulation Day - Wednesday Second Largest Day - Sunday

Rocky Mountain News
400 W Colfax Ave
Denver, CO 80204
(303) 892-5000
FAX (303) 892-5249

Circulation: Daily (All ads placed in Denver Post now also published in The Rocky Mountain News)

Largest Circulation Day: Sunday
Second Largest: Saturday

Scottsbluff Star Herald
1405 Broadway
Scottsbluff, NE 69361
(308) 632-0670
FAX: (308) 635-1258
Circulation: Tuesday - Sunday

† Publication Only + Website Only ‡ Publication and Website

Affirmative Action Register*
8356 Olive Blvd.
St. Louis, MO 63132
1(800) 537-0655
FAX (314) 997-1788
Published monthly
Circulation: 60,000
Black Enterprise*
Earl Graves Publishing
130 5th Ave.
New York, NY 10011
Deadline for advertising is 15 days prior to publication.
Published monthly
Circulation: 251, 800
Diverse: Issues in Higher Education* (Previously Black Issues in Higher Education)
10520 Warwick Avenue, Suite B-8
Fairfax, VA 22030-3136
(703) 385- 2981
FAX (703) 385-1839
Published every two weeks
Circulation: 40,000
The Chronicle of Higher Education
1255 New Hampshire Avenue, N.W., Suite 700
Washington, D.C. 20037
(202) 466-1050
FAX (202) 296-2691
(Ads are also featured on ACADEME THIS WEEK, the Chronicle's internet bulletin board.)
Published weekly in print except the last two weeks in August and the last two weeks in December
DiversityInc.* Publishes DiversityInc (the magazine) and
DiversityInc Media
P. O. Box 32069
Newark, NJ 07102
(973) 494-0500
DiversityInc (the magazine) Published Monthly
Online - 350,000 Registered Users
Hispanic Outlook in Higher Education*
210 Route 4 East - Suite 310
Paramus, NJ 07652
FAX (201) 587-9105
Published every two weeks
Circulation: paid 28,000
Journal of Blacks in Higher Education*
200 West 57th, 15th floor
New York, NY 10019
(212) 399-1084
FAX (212) 245-1973
Published monthly
Circulation: 6,000

† Publication Only + Website Only ‡ Publication and Website
328 Innovation Boulevard, Suite 300
State College, PA 16803
(814) 861-3080
Fax: (814) 861-3082
(UNK has an account with HigherEdJobs - for information contact AA/EO)
CAREERS & the disABLED Magazine
Circulation Department EOP, Inc.
445 Broad Hollow Road, Suite 425
Melville, NY 11747
(631) 421-9421
Fax: (631) 421-0359
AAUW Outlook
(American Assoc. of University Women)
1111 16th St NW
Washington DC 20036
(800) 326-2289
Fax: (202) 872-1425
 The Black Collegian
140 Carondelet Street
New Orleans, LA 70125
Phone: (832) 615-8871
 The Black Scholar - Journal of Black Studies
PO Box 22869
Oakland, CA 94609
(734) 213-2400
Fax: (734) 213-2657
 Hispanic Business
425 Pine Avenue
Santa Barbara, CA 93117-3709
(805) 964-4554
Fax: (805) 964-5539
 Tribal College Journal of American Indian Higher Education
P.O. Box 720
Mancos, CO 81328
(888) 899-6693 (Toll free)
Native Peoples Magazine
5333 N 7th St, Suite 224C
Phoenix, AZ 85014-2803
 Women in Higher Education
5376 Farmco Drive
Madison, WI 53704
(608) 251-3232
Fax: (608) 284-0601
+ National Council of Negro Women
633 Pennsylvania Avenue NW
Washington, DC 20004
(202) 737-0120
Fax: (202) 737-0476
+ American Council on Education
(Maintains resume banks for top administrative positions)
One Dupont Circle, NW
Washington, DC 20036
(202) 939-9300
Fax: (202) 833-4760
+ Academic Careers Online
Suite 116
485 Devon Park Drive
Wayne, PA 19087
(610) 964-9200
+ Latinos in Higher
P. O. Box 16
Cromwell, CT 06416-0016
(860) 632-7676
Fax: (860)632-1760
 + Business and Professional Women Career Center
1900 M Street, NW, Suite 310
Washington, D.C. 20036
(202) 293-1100
Fax: (202) 861-0298
4265 N. Knox Avenue
Suite 300
Chicago, IL 60641
 + Survey of Earned Doctorates-2009
Doctorate Recipients from U.S. Universities
National Science Foundation
December 2010
 + Lists of Postsecondary Institutions Enrolling Populations with Significant Percentages of Minority Students
United States Department of Education
 + Historically Black Colleges and Universities
Source: National Center for Education Statistics
U.S. Department of Education Institute of Education Sciences
 + HACU Member Hispanic Serving Institutions
Hispanic Association of Colleges and Universities