The mission of Enrollment Management and Marketing

To generate a positive environment through strategic story-telling, promotion and advancement of the UNK brand;

To develop a cohesive strategy and collaborative unit and programs that align the messages and processes through which prospective students are identified, acquired, admitted, enrolled and retained.

Using data to support decisions and direction to develop a continually evolving strategic communication and enrollment management plan,

The result of the alignment of these integral activities is the increased capacity to achieve goals in a manner consistent with the university’s strategic plan.

Leadership Team

Strategic Enrollment Management Plan

Beginning summer 2019 the Enrollment Management and Marketing leadership team together with the Division of Student Affairs is developing an updated Strategic Enrollment Management Plan, with broad campus input. Planning documents will be posted at this site for review and guidance.

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