Working with Reporters

Don't be worried or anxious about dealing with the media. The media relations team at the University of Nebraska at Kearney is here for you. Please take advantage of it. Our staff is more than happy to help prepare you for interviews. Our goal is to give you confidence when working with the media and to handle questions with comfort and control.

  • If you need help - ask. If you've received a call from a reporter and have any questions or concerns about how to respond, contact us at the Office of News and Communications, 308.865.8454
  • We prefer interviews be set up through our media relations office. When contacted by a reporter, we will check with you and arrange interview times based on your schedule and availability.
  • If a reporter contacts you directly, please let us know. Often, our staff will accompany you during interviews to make sure reporters receive all the information they need.
  • It's OK to ask what the reporter is looking for or the angle of the story. Before you begin, decide what two or three key points you want to get across. Be sure to make these points during the interview, even if the reporter doesn't ask about them.
  • Provide background information. You can help the reporter - and minimize errors - by offering to provide background information on complex topics.
  • If you agree to an interview, write down the reporter's name, media outlet and contact information. If you have any doubts about the reporter's identity, contact the Office of News and Communications
  • If a reporter calls and you are unprepared for an interview, ask to call back so you can gather your thoughts. However, reporters have tight deadlines. If you agree to be interviewed, you must respond quickly.
  • You represent UNK. It's important to be courteous and honest with members of the media. Don't be negative or outwardly annoyed with a reporter. Always stay positive. Cooperate with the media. Never get angry at a reporter, no matter what the question. Be under control and keep your composure.

Tips for Media Interviews