Heather Meyer

Marketing, Associate Professor

Office: WSTC 403C   |    Phone: (308) 865-8621   |    Email: meyerhm@unk.edu

Heather Meyer


Heather Meyer has been teaching since 2011 and has been awarded the Outstanding Faculty Award by the College of Business & Technology (CBT). In addition, her department was awarded the University Departmental Teaching Award (UDTA) by the University of Nebraska System. Dr. Meyer’s research focuses on consumer identity signaling, generational differences, transgender and gender diverse individuals’ experiences with healthcare, advertising as a theater presentation, and how advertising impacts firm performance. She has published in journals such as Qualitative Market Research, Qualitative Health Research, Journal of Consumer Marketing, Journal of Promotion Management, and Marketing Intelligence and Planning. She presents her research at conferences such as the Association for Consumer Research, International Congress of Qualitative Inquiry, American Marketing Association, and American Academy of Advertising. From the National Institute of Health (NIH) she received a $218,000 grant to reduce stigma and improve mental healthcare for transgender and gender diverse individuals living in undeserved areas.  Associations such as the Grand Island Chamber of Commerce, Association of Real Estate License Law Officials, Nebraska Educational Service, and the Nebraska Auctioneer Association invite her to speak.


Ph.D., Advertising, University of Texas

M.S., Advertising, University of Illinois

B.S., Advertising, University of Nebraska

Areas of expertise and research

Consumer identity signaling

Generational differences


Qualitative research methods

How can I do well in your class?

By coming to class prepared with that day’s subject matter. Read the chapter ahead of time, so when we are discussing it in class, it is not the first time you are being exposed to these concepts.


What can I expect in your class?

Whenever possible, I like to have in-class discussions on the topic at hand. We often will take a minute to write down and share personal experiences related to textbook content. In a way, these are impromptu focus group sessions, where individual perspectives are shared with the group.