Greg Broekemier

Professor of Marketing and Chair of Marketing, Agribusiness, & Supply Chain Management

Office: WSTC 413C   |    Phone: (308) 865-8174   |    Email:

Greg Broekemier


Greg Broekemier has over 35 years of university teaching experience and has earned a number of awards for both his teaching and his mentoring of student research. His department has received the University-wide Department Teaching Award multiple times from UNK and once for the entire NU system. An active scholar, he has published research in numerous scholarly journals including the Journal of Services Marketing, Journal of Global Marketing, and Journal of Internet Commerce. His research encompasses a variety of topics including marketing ethics, college choice, retail/service aspects, buyer behavior issues, and Name, Image, Likeness (NIL) for collegiate athletes. Dr. Broekemier’s research has been presented at conferences in various US cities and locations around the world including Bulgaria, Greece, Turkey, and Denmark. His service activities include membership in several trade organizations, serving as a reviewer for various publications and conferences, and marketing consulting activities with small businesses and non-profits. He has been an invited guest lecturer at American University in Sofia, Bulgaria and an invited visiting professor at China Pharmaceutical University in Nanjing, China. His industry experience includes working as a Manager for JCPenney Co., Inc.


Ph.D., Marketing, University of Nebraska - Lincoln

M.S.Ed., Education with an Academic Option in Business, Kearney State College

B.S., Business Administration Comprehensive Emphasis in Marketing, Kearney State College

Areas of expertise and research

Buyer behavior issues

Marketing ethics

Retail/service aspects

College choice

Name, Image, Likeness (NIL)

How did you become interested in this subject?

Marketing fascinates me because something is always changing.  For example, a buyer needs and wants change, new technology allows for the creation of new products and services, and the competitive environment changes rapidly.  Marketing is also highly competitive and that fits me pretty well.

What is your teaching style like?

I try to vary my teaching style depending on the subject and the level of the students in the class.  In the senior-level courses I teach, I emphasize experiential learning heavily through live-client projects.  I have my students work with real businesses on current issues they are facing.  In my junior-level course, I try to share the enthusiasm I have for marketing with my students since we are all marketers at some level.