Srivatsa (Sri) Seshadri, MBA Director, Professor, Marketing

MBA Director

Office: WSTC 137C   |    Phone: (308) 865-8190   |    Email: seshadris@unk.edu

Srivatsa (Sri) Seshadri

Education

PhD, University of Arkansas - Fayetteville, 1993.
Major: Marketing with Minor in Quantitative Analysis
Dissertation Title: Interlevel Strategic Linkages:  Competitive Strategies and Purchasing Strategies

BE, University of Mysore, India, 1977.
Major: Mechanical Engineering

Professional Positions

Academic/Post-Secondary

Professor, University of Nebraska at Kearney. (1993 - Present).
Professor, Hanyang University.  (July 1, 2014 - August 1, 2015).
Visiting Professor, Marketing, American University in Bulgaria. (May 2007 - August 2013).

Professional/Managerial

Regional Sales Engineer, Mukand Ltd. (1984 - 1989).
Planning Engineer, Mukand Ltd. (1982 - 1984).
Site Engineer, ECC (Division of L&T). (1979 - 1982).
Asst. Materials Engineer, Wintrol (Division of Wipro). (1977 - 1979).

Licensures and Certifications

Sloan-C Certificate in Online Teaching. (2013 - Present).
Certified Global Business Professional (CGBP). (2010 - Present).

Professional Memberships

American Marketing Association. (July 1, 2009 - August 30, 2013).
NASBITE. (2010 - 2011).

Development Activities Attended

Seminar, "Apple Swift Programming and Curriculum seminar," Apple, Kearney, Nebraska. (November 2, 2015)
Tutorial, "Atomic Learning and Grovo for Online Courses," eCampus-UNK, Kearney, Nebraska. (October 14, 2015)
Symposium, "Innovation in Pedagogy and Technology Symposium 2015," University of Nebraska Online Worldwide, Lincoln, Nebraska. (May 14, 2015).
Workshop, "Creating effective online lectures, videos with purposes," eCampus, Kearney, NE. (September 30, 2014).
Workshop, "Creating orientation activities in online/blended classes," eCampus, Kearney, NE. (September 30, 2014).
Seminar, Art & Craft of Discussion Leadership-Part II, Boston, Massachusetts. (November 1, 2013 - November 2, 2013).
Conference Attendance, Sloan-C Institute: Certificate Program, online, Virtual. (2012).
Conference Attendance, UNK IT Services, Kearney, Nebraska. (2012).
Assurance of Learning - Professional Development, AACSB Assessment Seminar I, Houston, Texas. (2012).
Other Professional Development, Gallup Strength Finder Workshop, Kearney, Nebraska. (2012).
Other Professional Development, Mountain Plains Management Association Annual Conference Mountain Plains Management Association Annual Conference, Kearney, Nebraska. (2012).
Seminar, Art & Craft of Discussion Leadership-Part I, Boston, Massachusetts. (2012).
Other Professional Development, Rotary Foundation Seminar, North Platte, Nebraska. (October 10, 2012).
Other Professional Development, Pearson's MyLab, Kearney, Nebraska. (August 15, 2012).
Conference Attendance, National Mountain Plains Management Conference, Grand Junction, Colorado. (2011).
Conference Attendance, SAP University Alliance, Kearney, Nebraska. (2011).
Other Professional Development, Leadership Kearney, Kearney, Nebraska. (2011).
Other Professional Development, UNK IT Services, Kearney, Nebraska. (2011).
Conference Attendance, International Conference on International Business, Thessaloniki, Greece. (2010).
Conference Attendance, UNK Center for Teaching Excellence, Kearney, Nebraska. (2010).
Conference Attendance, UNK eCampus, Kearney, Nebraska. (2010).
Conference Attendance, UNK IT Services, Kearney, Nebraska. (2010).
Other Professional Development, National Mountain Plains Management Conference, Layton, Utah. (2010).
Seminar, American Marketing Association, web based seminars, United States of America. (2010).
Seminar, NASBITE International Conference, Austin, Texas. (2010).
Seminar, Teaching/Research Seminar - CBT, Kearney, Nebraska. (2010).

Awards and Honors

Distinguished Alumni Award, National Institute of Technology-Karnataka. (January 25, 2012).
Faculty Mentor Award, College of Business and Technology. (2010).

Teaching

University of Nebraska at Kearney

BSAD 895, Integrative Capstone Exp, 2 courses.
MKT 300, Prin of Marketing, 1 course.
MKT 336, Services Marketing, 6 courses.
MKT 388, GS Capstone, 1 course.
MKT 388H, GS Capstone, 2 courses.
MKT 430, Intl Marketing, 9 courses.
MKT 435, Mktg Research, 2 courses.
MKT 456, Marketing Mgt, 4 courses.
MKT 457, E-Marketing, 1 course.
MKT 460, Strategic Product Management, 2 courses.
MKT 474, Intl Exp Learning Marketing, 1 course.
MKT 830P, Intl Marketing, 6 courses.
MKT 856, Mktg Mgt Seminar, 7 courses.
MKT 857P, E-Marketing, 1 course.
MKT 860P, Strategic Product Management, 2 courses.

Awards and Honors

University-system Wide Departmental Teaching Award, University of Nebraska System. (April 5, 2012).
Nomination to Best Teacher (Tenure Track) Award, College of Business and Technology. (March 30, 2012).
UNK Department Teaching Award, University of Nebraska Kearney. (January 2012).
UNK Department Teaching Award, University of Nebraska Kearney. (2011).
UNK Department Teaching Award, University of Nebraska Kearney. (2010).


Research

Published Intellectual Contributions

Conference Proceedings

Dogan, R., Seshadri, S. (2011). Antecedents to Students' Performance in MBA programs. National Mountain Plains Management Conference.

Refereed Journal Articles

Broekemier, G. M., Chau, N. N., Seshadri, S. (2015). Social Media Practices among Small B2B Enterprises (1st ed., vol. 11, pp. 37-48). Greenville, NC: Small Business Institute Journal. www.sbij.org
Seshadri, S., Broekemier, G. M., Tolin, J. (2014). Perceptions of Fully Asynchronous Web-Based Courses: Marketing Implications. Mountain Plains Journal of Business and Economics, 15, 22-43. http://www.mountainplains.org/general/2014general.html
Jensen, S. M., Seshadri, S., Carstenson, L. G. (2012). Barista's Battle Scars. Entrepreneurship Theory and Practice, 37(1).
DeWutt, T., Unruh, S. A., Seshadri, S. (2012). The Level of Medical Services and Secondary School Aged Athletes. Journal of Athletic Training, 47(1), 91-95.

Presentations Given

Carstenson, L. G., Palmer, N. F., Seshadri, S.  Mountain Plains Business Conference, "I Deserve an A" - The Ethical Considerations of Grade Assignments in Student Emergencies," Mountain Plains Business Association, Grand Junction, CO. (September 2015).
Seshadri, S., Jensen, S. M.  Mountain Plains Business Conference, "Advisory Board: Key to Continuous Improvement in Business School," Mountain Plains Business Association, Grand Junction, CO. (August 20, 2015).
Seshadri, S., Broekemier, G. M., Palmer, N. F.  Mountain Plains Business Conference, "The elasticity of ethics: Does everyone have a price?," Mountain Plains Business Association, Grand Junction, CO.  (August 20, 2015). 
Seshadri, S. Rotary District 5630 Conference 2015, "Strategies to overcome membership challenges," Rotary District 5630, Gothenburg, NE. (May 30, 2015).
Carstenson, L. G., Seshadri, S., Broekemier, G. M. MPBA Global Business Conference, Creating Capstone Courses: A Faculty Perspective," Mountain Plains Business Association, Pocatello, Idaho. (October 9, 2014).
Seshadri, S., Carstenson, L. G. MPBA Global Business Conference, "Property: A Social Construct," Mountain Plains Business Association, Pocatello, Idaho. (October 9, 2014).
Seshadri, S. NITK Founder's Day Conference, "After College - What does it take to become successful?," National Institute of Technology, Surathkal, India. (August 5, 2014).
Carstenson, L. G., Seshadri, S. Torch Club, "The Curious Case of Academic Tenure," Kearney, NE. (September 9, 2013).
Seshadri, S., "Invited lecture to NITK's Engineering students on "Marketing 4 Entrepreneurs," National Institute of Technology of Karnataka, India, Mangalore, India. (August 6, 2013).
Seshadri, S., "Invited lecture to NITK's MBA students on "New Directions in Marketing," National Institute of Technology of Karnataka, India, Mangalore, India. (August 5, 2013).
Seshadri, S., "Invited session to NITK's MBA faculty on "Upgrading the MBA Program," National Institute of Technology of Karnataka, India, Mangalore, India. (August 5, 2013).
Seshadri, S., Invited lecture to Rotary members on "From a Rotary Member to a Rotarian: A Short Journey," Rotary Clubs, Bangalore, Bangalore, India. (August 1, 2013).
Seshadri, S., Invited lecture to NITK's Alumni on "Business will change in the coming decade – Get ready!," NITK Alumni, Bangalore East, Bangalore, India. (July 28, 2013).
Broekemier, G. M., Seshadri, S. IABPAD Conference for 2013, "Does the Sex of Participants in Ethical Situations Affect Intended Behaviors," International Academy of Business and Public Administration Disciplines, Istanbul, Turkey. (July 2, 2013).
Broekemier, G. M., Seshadri, S. IABPAD Conference for 2013, "Integrating Business Courses in a Liberal Arts Education," International Academy of Business and Public Administration Disciplines, Istanbul, Turkey. (July 2, 2013).
Unruh, S. A. (Author & Presenter), Seshadri, S. (Author), Slawski, D. P. (Presenter), Karen, G. National Athletic Trainers' Association Annual Meeting and Symposium, "Bone Mineral Density in the Athletic Female: Research of the Effect Athletic Participation Has on Bone Density as Well as Insight into Treatment of Injury and Conditions Related to Bone Density in Female Athletes," NATA, Las Vegas, NV. (June 24, 2013).
Seshadri, S., "Building Multiple Skills through a Class on Philanthropy," Mountain Plains Management Association Annual Conference, Kearney, Nebraska. (October 2012).
Seshadri, S., Broekemier, G., "Enhancing Employability!! Comparing Employer & Faculty Views Regarding Team Projects, Case Studies & Live Cases," Mountain Plains Management Association Annual Conference, Kearney, Nebraska. (October 2012).
Seshadri, S., "PowerPoint PLUS," Mountain Plains Management Association Annual Conference, Kearney, Nebraska. (October 2012).
Seshadri, S. Invited speaker, "Managing Challenges in Marketing Customized Software," Xysys, Bangalore, India. (July 6, 2012).
Seshadri, S., "Invited lecture to faculty of the college on Enhancing Research Quality and Teacher-Learner Relationship," SRN Adarsh College - Bangalore, Bangalore, India. (2011).
Arellano-Unruh, J. C. (Presenter), Unruh, S. A. (Presenter), Seshadri, S. (Presenter). AAHPERD National Convention, "EAP's for High Schools," American Alliance for Physical Education, Recreation and Dance, San Diego, CA. (April 2011).
Broekemier, G., Seshadri, S., "An Exploratory Comparison of Intended Behaviors in Ethical Business Reporting Situations between US and Bulgarian University Students," International Conference on International Business, Thessaloniki, Greece. (2010).
Seshadri, S., Broekemier, G., "HR Related Ethics: US vs. Bulgaria," International Conference on International Business, Thessaloniki, Greece. (2010).
Jensen, S. M., Carstenson, L. G., Seshadri, S., "Learning Outcomes in a Mock Jury Trial," National Mountain Plains Management Conference, Layton, Utah. (2010).
Jensen, S. M., Seshadri, S., Carstenson, L. G., "Mock Juries: Potential Tool for Assessing Critical Thinking in Assurance of Learning (AoL) Programs," Nebraska Economics and Business Association Annual Conference, Kearney, Nebraska. (2010).
Carstenson, L. G., Seshadri, S., Carpenter, D., Barczyk, C., "Should Collegiality be a Requirement for Tenure?," National Mountain Plains Management Conference, Layton, Utah. (2010).

Media Contributions

Magazine

Open 4 Business. (July 1, 2015).

Newspaper

Kearney Hub. (March 25, 2014)

Contracts, Grants and Sponsored Research

Grant - Funded

Seshadri, S. (Principal), "Developing the Blended Delivery of MBA Marketing Management Course," Sponsored by eCampus-UNK & Marketing/MIS Dept., University of Nebraska at Kearney, $3,000.00. (January 6, 2014 - May 9, 2014).


Service

Department Service

Committee Chair, Search Committee Chair for Asst. Prof./Lecturer - SCM. (2014 - 2015).
Committee Chair, Susan Jensen - Departmental Promotion Committee. (2012).
Committee Member, UDTA Committee Adhoc. (2011).
Committee Chair, Search Committee Chair for Asst. Prof. - Marketing. (2008 - 2011).
Committee Member, UDTA Committee Adhoc. (2010).

College Service

Committee Member, CBT Chair's Council. (2011 - 2013).
Assurance of Learning - Institutional Service, Assessment Committee - APR for MBA. (2011 - 2012).
Assurance of Learning - Institutional Service, AoL Assessment Council. (2010 - 2012).
Faculty Advisor, Academic Advisor - China program (Business program). (2008 - 2012).
Faculty Advisor, Advisor - International Business Minor Students. (2008 - 2012).
Committee Member, Center for Teaching Excellence Advisory Board Member. (2011)
Other Institutional Service Activities, Business Division Assessment Council. (2010).

University Service

Faculty Advisor, UNK Rotaract. (August 12, 2014 - Present).
Speaker, World Affairs Conference. (September 29, 2014).
Committee Member, GS Program Review committee. (2013).
Committee Member, UNK Center for Teaching Excellence. (2009 - 2010).


Professional

Professional Service

Member of the Governing Council, Adarsh Institute of Management and Information Technology, Bangalore, Karnataka. (March 10, 2014 - Present).
Member, National Institute of Technology, Karnataka, Surathkal, Karnataka. (March 1, 2014 - Present).
Board of Directors, Mountain Plains Management Association. (2012 - 2014).
Member, Visvesvaraya Technological University Board of Examiners, Belgaum, Karnataka. (September 1, 2012 - December 15, 2013).
Member, Bharathiar University Board of Examiners, Coimbatore, Tamil Nadu. (September 1, 2011 - November 30, 2013).
Prepare/Grade Certification Exams, NASBITE (CGBP). (August 22, 2013 - October 30, 2013).
Advisor, National Institute of Technology-Karnataka (NITK), Mangalore, Karnataka. (August 5, 2013 - August 6, 2013).
Reviewer, Textbook, Sage Publications. (March 15, 2013 - March 30, 2013).
Committee Member, Mountain Plains Management Association Annual Conference, Kearney, Nebraska. (2012).
Reviewer, Journal Article, Mountain Plains Management Association Annual Conference, Kearney, Nebraska. (2012).
Reviewer, Journal Article, Nonprofit Management and Leadership. (2012).
Board of Advisors, Adarsh Institute of Management and Information Technology (AIMIT) - INDIA., Bangalore, India. (2011 - 2012).
Editorial Review Board Member, Adarsh Journal of Management, Bangalore, India. (2011 - 2012).
Reviewer, Journal Article, Macromarketing Annual Conference, Laramie, Wyoming. (2010).
Judge of competition, Phi Beta Lambda, Kearney, Nebraska. (2010).
Board of Directors, Mountain Plains Management Association. (2008 - 2010).

Public Service

Vice-Chair, Kearney High School Business, Marketing, & IT Small Learning Community Advisory Team (SLCAT), Kearney, Nebraska. (August 10, 2015 - July 31, 2016).
Grant Writer, Rotary International, Bangalore, Karnataka. (May 1, 2013 - August 30, 2015).
Positions Held in Civic Organizations, President-Kearney Dawn Rotary, Kearney, Nebraska. (July 1, 2014 - June 30, 2015).
Positions Held in Civic Organizations, President Elect-Kearney Dawn Rotary, Kearney, Nebraska. (July 1, 2013 - June 30, 2014).
Positions Held in Civic Organizations, Rotary District 5630 Foundation Subcommittee Chair for Global Grants, Nebraska. (2013).
Guest Speaker, Rotary, Kearney, Nebraska. (October 12, 2013).
Guest Speaker, Rotary Bangalore, India, Bangalore, Karnataka. (August 1, 2013).
Guest Speaker, NITK Alumni, Bangalore East, Bangalore, Karnataka. (July 28, 2013).
Experiential Learning, Kearney Hub. (2012).
Experiential Learning, Learning by Giving. (2012).
Positions Held in Civic Organizations, Rotary Club, Kearney, Nebraska. (2012).
Committee Member, Sister City Committee (City of Kearney), Kearney, Nebraska. (2012).
Committee Member, Rotary Club. (2010 - 2012).
Experiential Learning, Grand Island Independent. (2011).
Experiential Learning, Local nonprofits. (2011).

Consulting

Not for Profit Organization, Rotary (District 5630), Nebraska. (August 2014 - Present).

Awards and Honors

Service, Community

Rotarian of the Year, Rotary District 5630. (May 20, 2015).