Heather (Schulz) Meyer, Associate Professor, Marketing

Associate Professor of Marketing

Office: WSTC 403C   |    Phone: (308) 865-8621   |    Email: meyerhm@unk.edu

Heather (Schulz) Meyer

Education

PhD, University of Texas, 2011.
Major: Advertising

MS, University of Illinois, 2006.
Major: Advertising

BA, University of Nebraska, 2005.
Major: Advertising
Supporting Areas of Emphasis: Art

Professional Positions

Academic/Post-Secondary

Teaching Assistant, University of Texas. (September 2010 - May 2011).
Graduate Assistant, University of Texas. (June 2010 - August 2010).
Graduate Assistant, University of Texas. (June 2009 - August 2009).
Teaching Assistant, University of Texas. (January 2009 - May 2009).
Research Assistant, University of Texas. (September 2008 - December 2008).
Research Assistant, University of Texas. (January 2008 - May 2008).
Teaching Assistant, University of Texas. (September 2007 - December 2007).
Teaching Assistant, University of Illinois. (September 2006 - December 2006).
Teaching Assistant, University of Illinois. (January 2006 - May 2006).
Research Assistant, University of Illinois. (September 2005 - December 2005).

Professional Memberships

American Marketing Association. (2012 - Present).
Association for Consumer Research. (2010 - Present).
American Academy of Advertising. (2007 - Present).

Awards and Honors

David Bruton Jr. Endowed Continuing Fellowship, University of Texas. (2011).
Jesse H. Jones Fellowship, University of Texas. (2011).
Professional Development Award, University of Texas. (2011).
Professional Development Award, University of Texas. (2010).
Tracy-Locke/Morris Hite Endowed Presidential Scholarship Fund for Advertising Studies, University of Texas. (2010).

Teaching

University of Nebraska at Kearney

MKT 300, Prin of Marketing, 10 courses.
MKT 388, GS Capstone, 2 courses.
MKT 438, Consumer Behavior, 10 courses.
MKT 438H, Consumer Behavior, 3 courses.
MKT 440, Advertising Management, 10 courses.
MKT 440H, Advertising Management, 3 courses.
MKT 838P, Consumer Behavior, 7 courses.
MKT 840P, Advertising Management, 4 courses.

Directed Student Learning

Independent Study, "Cross-cultural differences in business strategies in the U.S. vs. China," Marketing. (November 2014 - May 2015).
Advised: Ru Meng
Independent Study, "Examination of Materialism within the Brand Community Framework," Marketing. (August 2014 - May 2015).
Advised: Sarah Ahrens
Independent Study, "Examination of Materialism within the Brand Community Framework," Marketing. (August 2013 - May 2014).
Advised: Sarah Ahrens
Supervised Research - UGRD, "Exploratory Study on the Viability of a New Bakery in Kearney, Nebraska," Marketing. (August 2013 - December 2013).
Advised: Joleen Rupe
Independent Study, "Brand Community: A Literature Review," Marketing. (May 2012 - July 2012).
Advised: Sarah Ahrens
Directed Individual, "UNK Recruitment and Retention," Marketing. (January 2012 - May 2012).
Advised: Justin Vogel
Supervised Research - UGRD, "Recruitment and Retention of Students at UNK," Marketing. (August 2011 - December 2011).
Advised: Justin Vogel

Awards and Honors

University-system Wide Departmental Teaching Award (UDTA), University of Nebraska System (2012) and Departmental Teaching Award, University of Nebraska Kearney, (2012).


Research

Published Intellectual Contributions

Book Chapters

Schulz, H. M., Eastin, M. S. (2011). An Opportunity for In-game Ad Placement: The History of the Video Game Industry Interpreted Through the Meaning Lifecycle. In Matthew S. Eastin, Terry Daugherty, and Neal M. Burns (Ed.), Handbook of Research on Digital Media and Advertising: User Generated Consumption. Hershey, PA: Information Science Reference. http://www.igi-global.com/book/handbook-research-digital-media-advertising/41799

Conference Proceedings


Meyer, H. M., Schulz, S. A. (in press). Dramaturgy of a Brand: The Advertising Agency Process as a Theatrical Production. International Congress of Qualitative Inquiry.
Meyer, H. M., Manika, D. (in press).  The Culture of Brand Prominence: A Mixed Methods Approach. International Congress of Qualitative Inquiry.
Schulz, H. M., Nordhues, J. D. (2015). Backstage: A dramaturgical analysis of interior spaces and what they say about the individual. Journal of Interior Design Symposium.
Golden, L. L., Manika, D., Schulz, H. M. (2015). Measuring an enterprise's progress toward social profit goals. Suggesting useful metrics. American Marketing Association Winter Marketing Educator's Conference.
Schulz, H. M. (2014). Utilizing the benefits of Online Library Resources in Online Education. University of Nebraska Online Worldwide Innovation in Pedagogy and Technology Symposium.
Schulz, H. M., Schulz, S. A. (2014). Identity signaling through Brands: An Emerging Prop Metaphor in Consumer Research. American Marketing Association Summer Marketing Educators Conference.
Schulz, H. M. (2014). Naturalistic Research on Reference Group Dynamics in Consumer Behavior: A Mix Methods Approach. International Congress of Qualitative Inquiry. www.icqi.org/
Schulz, H. M., Schulz, S. A. (2012). Components of Socially-visible Brands. National Mountain Plains Management Conference. http://www.conferencehub.org/
Schulz, H. M., Schulz, S. A. (2012). New Variables for the Brand Prominence Construct. Advances in Consumer Research. http://www.acrwebsite.org/
Schulz, S. A., Schulz, H. M., Yeagley, M. K. (2012). Positive Psychological Capital: A Source of Competitive Advantage for Sales Organizations. Business and Leadership Symposium. http://jbl.fhsu.edu/
Schulz, S. A., Schulz, H. M., Yeagley, M. K. (2012). Social Capital and Subjective Well-Being: Sources of Competitive Advantage for Sales Organizations. National Mountain Plains Management Conference. http://www.conferencehub.org/
Schulz, H. M., Eastin, M. S. (2010). In-game Advertising: Placement, Frequency, and Competition Recall Effects and the Impact of Congruency. American Academy of Advertising. http://www.aaasite.org/
Schulz, H. M., Stout, P. A. (2010). Negotiating the Boundary between the Self and the Other: Individuation and Association through Socially-visible Brand Use. Advances in Consumer Research. http://www.acrwebsite.org/
Yeh, Y. H., Eastin, M. S., Chen, H. T., Schulz, H. M. (2010). Online Auction: The Effect of Time and Visual Product Presentation on the Development of Psychological Ownership. Society for Consumer Psychology. http://www.myscp.org/
Schulz, H. M., Wilcox, G. B., Gangadharbatla, H. (2010). Post-Broadcast Ban: U.S. Liquor Advertising from 1997-2007. Austin, Texas: Center for Health Promotion Research. http://www.utexas.edu/nursing/chpr/

Other

Schulz, H. M. (2012). The Intersection of the Movie and Promotion Industries. In Sandra Moriarty, Nancy Mitchell, and William Wells (Ed.), Advertising Principles and Practices. Upper Saddle River, NJ: Prentice Hall.

Refereed Journal Articles

Schulz, H. M. (2015). Reference Group Influence in Consumer Role Rehearsal Narratives. Qualitative Market Research-An International Journal.
Schulz, H. M., Dority O'Callaghan, B. L., Schulz, S. A. (in press). Individual Difference in Online Consumer Behaviors in Relation to Brand Prominence. Journal of Interactive Advertising.
Schulz, S. A., Schulz, H. M., Yeagley, M. K. (2014). Psychological Capital Intervention: A Potential Tool for Improving Organizational Commitment in Sales Organizations. Journal of Applied Marketing Theory, 5(2), 36-47.
Schulz, H. M. (2012). Exploring Dramaturgy in Consumer Research. Journal of Research for Consumers. http://www.jrconsumers.com/
Wilcox, G. B., Kim, K. O., Schulz, H. M. (2012). Liquor Advertising and Consumption in the United States: 1971-2008. International Journal of Advertising. http://www.tandfonline.com/toc/rina20/current#.VbJGTLe-G3U

Written Case with Instructional Material

Schulz, H. M., Schulz, S. A. (2015). The Buckle and BKE jeans: Communicating to consumers through a prop metaphor. SAGE Business Case.

Presentations Given

Meyer, H. M. (Author), Nordhues, J. D. (Author & Presenter). JID Symposium Design + Culture, "Backstage: A Dramaturgical Analysis of Interior Spaces and What they Say About the Individual," Journal of Interior Design, Fort Worth. (March 15, 2015).
Schulz, H. M. (Presenter). Psychology of Advertising, "The Self and Consumer Research," University of Texas, Austin, Texas. (2011).
Schulz, H. M. (Presenter). Theories of Persuasive Communication/Consumer Decision Making, "Impression Management Theory and Consumer Research," University of Texas, Austin, Texas. (2011).
Schulz, H. M. (Discussant). "Marketing major," Exploring Business (BSAD 100-01) Presentation. (November 28, 2011).
Schulz, H. M. (Presenter). Advertising and Popular Culture, "Digital Interactive Media," University of Texas, Austin, Texas. (2010).
Schulz, H. M. (Presenter). Advertising and Popular Culture, "Qualitative Research," University of Texas, Austin, Texas. (2010).
Schulz, H. M. (Presenter). Media Psychology, "In-game Advertising," University of Texas, Austin, Texas. (2010).
Schulz, H. M. (Presenter). Theories of Persuasive Communication/Consumer Decision Making, "Identity, Self-extension, and Conspicuous Consumption," University of Texas, Austin, Texas. (2010).

Media Contributions

Magazine

New Frontiers. (October 2013).

TV

NTV (KHGI). (November 2014).
NTV (KHGI). (August 2012).
NTV (KHGI). (February 2012).

Awards and Honors

CBT Outstanding Faculty Award: Scholarship - Untenured, University of Nebraska at Kearney. (August 2013).


Service

Department Service

Faculty Advisor, American Marketing Association (AMA). (2011 - Present).
Committee Member, Marketing Curriculum Committee. (2011 - Present).
Other Institutional Service Activities, External Audit of the Advertising and Public Relations Department, University of Texas. (2010).

College Service


Faculty Advisor, Beta Gamma Sigma. (2012 - Present).
Committee Member, Faculty Development Committee. (August 2011 - Present).
Committee Chair, Faculty Development committee. (August 2012 - May 2015).
Class project, Student Affairs Committee. (August 2014 - December 2014).

University Service

Secretary, Faculty Senate Library Committee. (August 2014 - Present).
Committee Member, Faculty Senate Library Committee. (August 2013 - Present).
Committee Member, Research Services Council. (August 2013 - Present).
Committee Member, General Studies Honor Program Committee. (August 2015 - May 2016).
Committee Member, Marketing Committee. (October 2014 - May 2015).
Marketing Department Representative, University Library Display Bulletin. (November 2012).


Professional

Professional Service

Conference-Related, American Marketing Association, San Francisco, CA. (2014).
Conference-Related, Association for Consumer Research, Vancouver, Canada-British Columbia. (2012).
Reviewer, Conference Paper, Association for Consumer Research. (2012).
Reviewer, Conference Paper, National Mountain Plains Management Conference. (2012).
Reviewer, Journal Article, Qualitative Market Research. (2012).
Reviewer, Journal Article, Journal of Consumer Research. (2011 - 2012).
Reviewer, Conference Paper, American Academy of Advertising. (2011).

Public Service

Positions Held in Civic Organizations, Kearney Area Chamber of Commerce - Young Professionals Network (YPN), Kearney, Nebraska. (2012).
Kearney, Nebraska. (2012).Committee Chair, Kearney Jaycees, Kearney, Nebraska. (April 2012).
Positions Held in Civic Organizations, Kearney Jaycees, Kearney, Nebraska. (October 2011 - December 2011).

Consulting

Not for Profit Organization, Association of Real Estate License Law Officials (ARELLO), Omaha, NE. (June 2014).
Not for Profit Organization, Nebraska Auctioneer Association Winter Forum Workshop, Kearney, NE. (January 2014).