Greg Broekemier, Marketing & MIS Chair, Professor, Marketing

Chair

Office: WSTC 413C   |    Phone: (308) 865-8174   |    Email: broekemierg@unk.edu

Greg Broekemier

Education

PhD, University of Nebraska-Lincoln, 1993.
Major: Marketing
Dissertation Title: Retail Store Image Formation and Retrieval

MSEd, Kearney State College, 1984.
Major: Education with an Academic Option in Business

BS, Kearney State College, 1980.
Major: Business Administration Comprehensive Emphasis in Marketing

Professional Positions

Academic/Post-Secondary

Department Chair, University of Nebraska at Kearney. (2002 - Present).
Professor, University of Nebraska at Kearney. (1987 - Present).
Teaching and Research Assistant, University of Nebraska-Lincoln. (1986 - 1987).
Instructor, University of Nebraska at Kearney. (1984 - 1986).
Graduate Assistant, University of Nebraska at Kearney. (1983 - 1984).

Professional/Managerial

Merchandise Manager, JCPenney. (1980 - 1983).

Professional Memberships

International Foodservice Distributors Association. (2010 - 2013).
Mountain Plains Management Association. (2010 - 2013).

Development Activities Attended

Lunch & Program, "Developing Online Certificate Programs," UNK eCampus, Kearney, NE (April 23, 2015).
eCampus Luncheon, "Helping Students Communicate Their Knowledge," University of Nebraska Kearney eCampus, Kearney, NE. (October 1, 2014).
Webinar, "5 Types of Social Influencers You Can't Afford to Ignore," Shoutlet & SocialChorus. (February 12, 2014).
Seminar, Cultural Competency Roundtable, Kearney, Nebraska. (2012).
Tutorial, UNK Qualtrics for Beginners Training, Kearney, Nebraska. (2012).
Seminar, Kearney Area Chamber of Commerce, Kearney, Nebraska. (2011).
Seminar, Kearney Area Chamber of Commerce, Kearney, Nebraska. (2011).

Teaching

University of Nebraska at Kearney

MIS 499, Special Problems in Business, 1 course.
MKT 300, Prin of Marketing, 20 courses.
MKT 300H, Prin of Marketing, 3 courses.
MKT 435, Mktg Research, 9 courses.
MKT 435H, Mktg Research, 1 course
MKT 438, Consumer Behavior, 2 courses.
MKT 440, Advertising Management, 2 courses.
MKT 499, Special Problems in Business, 2 courses.
MKT 835P, Mktg Research, 3 courses.

Directed Student Learning

Supervised Research - UGRD. (2013).
Supervised Research - UGRD. (2012).

Awards and Honors

Regional Institutional Faculty/Staff of the Month, National Residence Hall Honorary - MACURH Region. (2013).
Tenured-Teaching Award, College of Business and Technology. (2013).
UNK Institutional Faculty/Staff of the Month, UNK Big Blue Chapter. (2013).
Institutional Faculty/Staff Member of the Month, Big Blue Chapter of the National Residence Hall Honorary Organization. (March 2013).
Mortar Board Impactful Faculty Member Award, University of Nebraska Kearney Mortar Board. (2012).
University-system Wide Departmental Teaching Award, University of Nebraska System. (2012).
UNK Departmental Teaching Award, University of Nebraska Kearney. (2012).
UNK Departmental Teaching Award, University of Nebraska Kearney. (2011).
UNK Departmental Teaching Award, University of Nebraska Kearney. (2010).


Research

Published Intellectual Contributions

Refereed Journal Articles

Broekemier, G. M., Chau, N. N., Seshadri, S. (2015). Social Media Practices among Small B2B Enterprises (1st ed., vol. 11, pp. 37-48). Greenville, NC. Small Business Institute Journal. www.sbij.org
Seshadri, S., Broekemier, G. M., Tolin, J. (2014). Perceptions of Fully Asynchronous Web-Based Courses: Marketing Implications. Mountain Plains Journal of Business and Economics, 15, 22-43. http://www.mountainplains.org/general/2014general.html
Schulz, S. A., Broekemier, G. M., Burkink, T. (2014). Attitudes and Beliefs Regarding Direct-to-Consumer Advertising of Pharmaceutical Drugs: An Exploratory Comparison of Physicians and Pharmaceutical Sales Representatives. To appear in Health Marketing Quarterly.

Presentations Given

Seshadri, S., Broekemier, G. M., Palmer, N. F. Mountain Plains Business Conference, "The elasticity of ethics: Does Everyone have a price?," Mountain Plains Business Association, Grand Junction, CO. (August 20, 2015).
Carstenson, L. G., Seshadri, S., Broekemier, G. M. MPBA Global Business Conference, "Creating Capstone Courses: A Faculty Perspective," Mountain Plains Business Association, Pocatello, Idaho. (October 9, 2014).
Broekemier, G. M., Seshadri, S. IABPAD Conference for 2013, "Does the Sex of Participants in Ethical Situations Affect Intended Behaviors," International Academy of Business and Public Administration Disciplines, Istanbul, Turkey. (July 2, 2013).
Broekemier, G. M., Seshadri, S. IABPAD Conference for 2013, "Integrating Business Courses in a Liberal Arts Education," International Academy of Business and Public Administration Disciplines, Istanbul, Turkey. (July 2, 2013).
Seshadri, S., Broekemier, G., "Enhancing Employability!! Comparing Employer & Faculty Views Regarding Team Projects, Case Studies and Live Cases," Mountain Plains Management Association Annual Conference, Kearney, Nebraska. (2012).
Schulz, S. A., Broekemier, G. M., Burkink, T., Larson, A., "An Exploratory Comparison of Physician and Pharmaceutical Sales Representatives' Attitudes and Beliefs Regarding Direct to Consumer Advertising of Pharmaceutical Drugs," Mountain Plains Management Association Annual Conference, Grand Junction, Colorado. (2011).
Seshadri, S., Broekemier, G., "HR Related Ethics: US vs. Bulgaria," International Conference on International Business, Thessaloniki, Greece. (2010).
Broekemier, G. M., "Spoke to MBA class on the topic: Advertising, May 13, 2010," American University in Bulgaria, Sofia, Bulgaria. (2010).
Broekemier, G., Seshadri, S., "An Exploratory Comparison of Intended Behaviors in Ethical Business Reporting Situations Between U.S. and Bulgarian University Students," International Conference on International Business, Thessaloniki, Greece. (May 2010).

Media Contributions

Magazine

Open for Business Magazine. (July 2014).

Contracts, Grants and Sponsored Research

Grant - Funded

Broekemier, G. M., "Permanent Funding for SCM Position Grant," Sponsored by NU Foundation, Other, $100,000.00. (August 2014 - Present)
Broekemier, G., "BIE Grant." (2010).

Awards and Honors

College of Business and Technology Faculty Mentoring of Undergraduate Research. (2008).


Service

Department Service

Committee Chair, Department Chair. (2003 - Present).
Committee Member, Marketing Curriculum Committee. (1987 - Present).
Committee Member, UDTA Committee Adhoc. (2011).
Committee Member, UDTA Committee Adhoc. (2010).

College Service

Committee Member, BSBA Online Degree Completion Program Coordinator Search Committee. (February 2016 - Present).
Committee Member, AoL - Assurance of Learning Committee. (2009 - Present).
Committee Chair, CBT Kay Payne Undergraduate Student Business Case Competition. (2006 - Present).
Committee Member, CBT Council of Chairs. (2003 - Present).

University Service

Reviewer, UNK Undergraduate Research Journal. (February 2015 - Present).
Committee Member, University-Wide Peter Kiewit Student Entrepreneurial Award & Walter Scott Entrepreneurial Business Award Selection Committee. (2012 - Present).
Committee Member, Institutional Review Board. (2012 - 2013).
Committee Member, Program Review Committee - Office of Sponsored Programs. (2010).
Committee Member, Institutional Review Board. (2009 - 2010).
Committee Member, UNK Undergraduate Research Council. (2009 - 2010).
Committee Member, UNK Council of Chairs. (2002 - 2010).


Professional

Professional Service

Reviewer, Journal Article, Undergraduate Research Journal, Kearney, NE. (March 2015 - Present).
Reviewer, Journal Article, Mountain Plains Journal of Business and Economics, Cedar City, UT. (October 2014 - Present).
Reviewer, Journal Article, Asia Pacific Education Review. (October 2013 - Present).
Session Chair, NEBA, Kearney, NE. (October 2010 - Present).
Committee Member, Membership and Marketing, Kearney Area Family YMCA, Kearney, NE. (2009 - Present).
Session Chair, International Academy of Business and Public Administration Disciplines, Istanbul. (July 1, 2013 - July 4, 2013).

Consulting

Annual Meeting, Topic: Marketing, American Institute of Architecture, Grand Island, Nebraska. (April 16, 2010).

Awards and Honors

Service, University

Global Scholar, Business and International Education Program U.S. Department of Education. (2010).