Market Research Program

Could your business use an analysis of how a future product will perform in the market?  Have you struggled with really reaching your customers?  Does your community really understand the needs and wants of the citizens?

The UNK Center for Entrepreneurship and Rural Development has an array of services available to Nebraska businesses and communities to help them not just survive but THRIVE!

Professional Services

  • Data collection and analysis
  • Evaluation studies
  • Moderated Focus Groups (recording available)
  • Needs assessment
  • Research design
  • Scientific sampling
  • Surveys and polling

Professional Facilities

Our newly opened Global Market Research Lab includes a multi-purpose room equipped with a LARGE conference table for up to 14 people, teleconferencing equipment, a Smart board and projection system and internet connection. The adjoining room includes one-way observation windows, telephones and internet ready laptops to complete the infrastructure for nearly every type of research imaginable!

Smart Board TechnologyFocus GroupsPhone and Internet Surveys

With our regional partners, Nebraska Business Development Center (NBDC), Nebraska Economic Development Districts, NPPD (electric utility), Chambers of Commerce, and many others, we are committed to helping our residents start, improve and expand their businesses in rural Nebraska.
Market research and survey services are available for practically every industry and market sector. From private-owned companies (small and large) to governmental entities to non-profit organizations, if there’s something you need to know, chances are the Center can help you gather the data through either primary or secondary methods or BOTH!

Our newly opened Global Market Research Lab is a state-of-the-art facility with smart-board presentation technology. Uses include focus group sessions, phone and internet surveys and product sample testing. The Global Market Research Lab is available by appointment through the Center at UNK’s College of Business & Technology.


Our work is customized to meet the client’s specific needs. Before estimating the price of any particular service, we want to understand your needs in some detail. As a University Center, our motive is your success and results, rather than profit.
Whether by e-mail, by phone, or in person, an initial consultation (free of charge) will allow us to give you an estimate based on cost recovery. Often we are able to suggest alternative approaches to help you keep costs to a minimum.

The center provides many resources to help future students, current students, alumni, and industry including:

  • Market research projects that give students real-world training while helping industry solve real problems
  • Focus groups to determine needs of regional entrepreneurs
  • Market research speakers that teach new approaches to help advance the profession
  • Networking opportunities to help match students and alumni to career opportunities
  • Market Research Resources: vast array of market research information
  • Community Needs Assessments: New requests, selected completed community reports

The Nebraska Business Development Center is also housed in the West Center building at UNK and is a valuable source of information and services to Nebraska businesses.

Why is Market Research important to Nebraska?

The University of Nebraska of Kearney serves the Third Congressional District of Nebraska, an area encompassing eighty percent (80%) of western Nebraska, but where forty-percent (40%) of Nebraskans live. Even though the Agriculture Industry and the Trade, Transportation, and Utilities Industry account for most of the economic stability of the region, a recent study conducted by the Nebraska Department of Economic Development suggested that this region target the following industries for development: processed food, heavy machinery, transportation and logistics, information services, bioscience and medical technology, hospitality and tourism, and health services.

Unfortunately, the identification of the possibilities of the region and the knowledge and resources available to create new ventures with new jobs at higher salaries are at variance in Nebraska. Market Research, especially market research combined with Geographic Information System technology, is a valuable tool to use to identify economic potential when businesses flounder, large numbers of workers lose their jobs because of a plant closing, or recently graduated post-secondary students are looking for career jobs.