A Rural Nebraska hospital with several affiliated clinics wanted to update its marketing strategies.
The Center for Rural Research & Development mailed the survey to a random sample of households in the targeted regions. 54% of the sample responded.
- The center pinpointed each clinics'
- Share of the clinical health care market in its area
- Strengths and weaknesses
- Strengths and weaknesses of competitors
- Influence of utilizing Physicians' Assistants
- Critically important criteria in choosing a primary care clinic
- For the hospital--; the results determined:
- The size of the area market for hospitalization services
- Its share of the market
- Its strengths and weaknesses
- The Competition's strengths and weaknesses
- Factors influencing the selection of a hospital