Create an Effective survey
Posted: February 11, 2022 12:00:00 AM CST
You don’t have to be an expert to create a survey, but by following a few survey best practices you can make sure you are collecting the best data possible. When you don’t have hours to devote to becoming a survey-creation guru, a quick guide to the essentials is a great way to get started.
- Define the purpose of the survey
- Make every question count
- Keep it short and simple
- Ask direct questions
- Ask one question at a time
- Avoid leading and biased questions
- Speak your respondent's language
- Avoid using grids or matrices for responses
- Rephrase yes/no questions if possible
- Take your survey for a test drive
