Tips for Building Effective Surveys

Posted: February 12, 2020 12:00:00 AM CST

Creating surveys that yield actionable insights is about details. And writing effective survey questions is the first step. You do not have to be an expert to build and distribute an effective online survey, but by checking your survey against tried-and-tested benchmarks, you can help ensure you are collecting the best data possible.

Building Effective Survey

  1. Make Sure That Every Question Is Necessary.
  2. Keep it Short and Simple.
  3. Ask Direct Questions.
  4. Ask One Question at a Time.
  5. Avoid Leading and Biased Questions.
  6. Speak Your Respondent's Language.
  7. Use Response Scales Whenever Possible.
  8. Avoid Using Grids or Matrices for Responses.
  9. Rephrase Yes/No Questions if Possible
  10. Take Your Survey for a Test Drive

By: Shahla Alavi

Category: Information Technology Services

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