Robert Macy

Assistant Professor

Office: WSTC E127   |    Phone: (308) 865-8135   |    Email:

Robert Macy


Robert Macy was previously a faculty member at Pennsylvania State University, New Mexico State University, and the University of Central Florida where he helped develop and launch programs in Corporate Innovation, Entrepreneurship, and Entertainment Management. As an entrepreneur for over 30 years, he has founded companies ranging from tech and entertainment startups to professional service firms. He has contributed chapters to books; written negotiation cases; given presentations; been funded with grants; and written, edited, and peer reviewed journal articles. He has ample experience as an advisor and managing director for venture capital funds; as a startup attorney; member of the board of directors for startups; and as a producer of podcasts, YouTube series, television series, short films, a feature film, and several jazz albums. He is the Director of the Center of Entrepreneurship and Rural Development, which develops programs and assists students, faculty, and staff to undertake new business ventures and commercialize their intellectual property.


  • Ph.D., Strategic Management, University of Oregon
  • J.D., Law, University of Oregon School of Law
  • M.B.A., Management, University of Oregon
  • B.A., History, Washington State University

Area of Expertise and research

  • Immersive experiences
  • Technology and intellectual property commercialization
  • Corporate and startup strategy
  • Entertainment entrepreneurship
  • Negotiation

How did you become interested in this subject?

Innovation and Entrepreneurship goes beyond new products, new services, and startups; it is a way of thinking that transforms how we live. An innovative and entrepreneurial mindset is about improving the lives of others and allowing ourselves to live our passions.

What do you like about teaching?

I enjoy helping others live their best life. It is through teaching and mentoring that I feel I can make a real difference by helping my students transform problems into opportunities, mistakes into assets, and their dreams into reality.