Combine innovation and research to excel

Marketing professionals provide expertise to businesses and organizations in the strategic planning process, as well as provide messaging about a company and its products to its various stakeholders. The online Bachelor of Science in Business Administration Comprehensive – Marketing Emphasis will equip you with the analytic, communication, decision-making, and interpersonal skills you need to be successful in your marketing career. Enhance your professional marketability through engaging online coursework that focuses on experiential learning, engaging classroom discussion, and relevant project-based activities. Business and industry focused faculty will prepare you to excel in an ever changing and challenging environment.

AACSB Accredited

UNK business programs are accredited by AACSB International, the highest standard of achievement awarded to less than 5% of business schools worldwide.

Benefits of a Bachelor's Degree

Completing a bachelor’s degree qualifies you for additional job positions and careers. The median salary for those with bachelor’s degrees is 39% higher than for those with a high school diploma (no college experience) and 34% higher for those with some college but no degree, according to the Bureau of Labor Statistics.

Career Opportunities

  • Promotion
  • Advertising
  • Public Relations Manager
  • Professional Selling
  • Sales Manager
  • Retail Management
  • Buyer
  • Merchandiser
  • Marketing Research Manager
  • Marketing Analyst
  • General Marketing
  • Brand Manager
  • Product Development
  • Marketing Strategist
  • Social Media Marketing
Savanna Kiesel

Savanna came to UNK with no idea of what she wanted to do. During her sophomore year, she met Dr. Broekemier at a networking event and spoke to him about her uncertainty. He connected her with one of his former students, and throughout the semesters, sent her information on scholarships, internships and jobs that he thought might fit her interests. All this support made a huge impact on her life by helping her find her “fit.”

Savanna Kiesel

Marketing