Go for Launch

G4L Event Graphic

Go for Launch is a weekend-long action-oriented workshop that teaches entrepreneurial skills to area entrepreneurs and UNK students in an extreme hands-on environment.


2018 Go for Launch

Go for Launch ParticipantsResearching Businesses

The first ever 2018 Go for Launch was a huge success. 18 participants worked on their own business ideas, ranging from farm to table restaurants to photography businesses. You can watch the full picture slideshow here.


What happens at a Go for Launch Program?

Prior to the event, organizers will be in contact with participants and provide preplanning materials and information.

Day 1: Participants arrive – with or without startup ideas – and a facilitator leads the group through dedicated brainstorming, preliminary pitches/feedback, and team selection modules. Some teams work late into the night and others prefer to rest up in preparation for day two.

Day 2: Customer discovery (teams exit the building or hit the phones and talk to potential customers), structured mentorship, intermediate pitches and feedback sessions. Day two places heavy emphasis on business model generation.

Day 3: Continued execution (including pitch workshops) leading into final pitches/demos to an esteemed panel of business mentors and investors.

The program is $50, and you must apply by the deadline to get in. G4L is open to undergraduate and graduate students of all years, majors and experience levels as well as working and entrepreneurial professionals. You do not need to be a UNK student to participate. Meals and snacks will be provided.

You can view the highlight video from last year's 3 Day Startup event here.

The participants at 2017's 3 Day Startup

Group work projects and presentations at 2017's 3 Day Startup

Frequently Asked Questions

What does the weekend look like? 

You and a team of entrepreneurs will start a company over the course of three days. We provide work space for three days, invite participants with a wide range of backgrounds, cater food, drinks, snacks, and coffee, pick the best ideas for startups during the Friday brainstorming session, and pitch the business model by the end of day three. The goal is to build enough momentum among a network of motivated people to sustain the company beyond the weekend.

If I participate, what do I get out of the weekend? 

The worst case scenario is that you will work with brilliant people from numerous disciplines toward the common goal of building real companies and products. You'll learn real entrepreneurship skills and get to interact with industry leading mentors. Great connections happen at Go for Launch: cofounders meet, complementary skill sets collide, and friends are made. The best case scenario is that you will be a cofounder of a wildly successful new startup.

I'm a student majoring in ___. Should I even consider applying?

Yes! Past participants have spanned everything from a freshman in psychology to a freshly minted PhD in Neuroscience. Whether you are a serial entrepreneur or new to startups, what unites all of the participants is a common interest in entrepreneurship. If you're at all passionate about startups, technology, and solutions, this event is for you.

Can I apply even though I am not a student? 

Absolutely. Go for Launch is an opportunity for students and non-students alike. We are definitely open to having some (very strong) non-student participants.

What kind of ideas are allowed? 

Ideas with scalable business models are strongly preferred. Our selection criteria for ideas are (1) your amount of passion and (2) the amount of research on your own idea that you perform.

What about food? Sleep? 

G4L caters all meals, drinks, and in-between snacks. Sleep is optional. Participants can bring a pillow, or can go home to rest. For lodging options in the Kearney area - inquire here.

What should I bring? 

Your laptop, power cord, favorite coffee mug, business cards, a second monitor or keyboard (basically anything to help you be productive), and lots of creative energy.