Primary Strategies

Develop a sustainable mobility program

Generally, create a sustainable mobility program that provides and/or supports users with a variety of choices for commuting and removes existing barriers to sustainable transportation. Such a program will likely include many of the strategies outlined below.

More detailed analysis is necessary to determine, in part, exactly how the program would be structured, who is eligible, which features it will include, and how it will be administered. Next steps for developing such a program include

  • Focus Groups. Conduct focus group sessions to discuss key ideas/ features and obtain feedback (findings will guide survey development).
  • Campus-wide Survey. Conduct a campus-wide survey (students, faculty and staff) to assess
    • Support levels for specific ideas
    • Likelihood of use/adoption.
    • Barriers to use/adoption.
  • Preliminary Program Design. Develop preliminary program design, including estimated costs and projected participation rates.
  • Employee/Student Forums and/or Open Houses. Hold forums or open houses to obtain input on preliminary program features.
  • Adjust Program Design.
  • Branding. Establish an appropriate brand to make the program easily recognizable.
  • Develop an Engagement Plan. Since commuting behavior can be very challenging to change, UNK should employ a more robust approach to engaging participants and soliciting new users.

A well-designed program should include efficient administration, measurable metrics that are regularly tracked and evaluated, and an engagement/marketing campaign that includes a presence in new student/employee orientation (the most critical time to change people’s travel behavior is when they make big changes in their lives (i.e., start college or start a new job).

Finally, support elements such as daily/hourly flex parking and an emergency ride home program are vital elements of an effective program. They often provide important safety nets for those using sustainable transportation for the first time, and fortunately, they are inexpensive.

Excellent progress on a few components of such a program has already been made (e.g., Enterprise CarShare, Zagster bicycle sharing), but a more cohesive approach will help to ensure long-term success.