skip to main content

Marsha K. Yeagley 

yeagley_web 

Senior Lecturer

Department: Marketing & Management Information Systems
Office: West Center 241W
Phone: (308) 865-8345
Email: yeagleym@unk.edu

Education

  • Master of Science Vocational Education, Kearney State College, 1975
  • Bachelor of Science, Kearney State College, Comprehensive Business Administration degree
  • Bachelor of Science in Education, Kearney State College, Endorsements in Vocational Education, Distributive Education, Diversified Occupations

Courses Taught

  • BMKT 300 Principles of Marketing
  • BMKT 420 Retail Management
  • BSED 295 Business Communications
  • BSAD 115 Introduction to Business

Areas of Expertise

  • Marketing/Retailing
  • Assessment
  • Higher Education Recruitment
  • Retention
  • Small Business Issues
  • Public Relations

Research Interest

  • Marketing/Retailing
  • Assessment
  • Small Business Issues
  • Public Relations

Intellectual Contributions

Presentation of Refereed Papers
Regional
  • Broekemier, G. & Yeagley, M. (2007, October), "New Hires: What Really Counts?". 49th Annual Mountain Plains Management Conference, held in Kearney, Nebraska.
Presentation of Non-Refereed Papers
Regional
  • Leung, A. Burkink, T., Bridges, D., Yeagley, M. (2007, April), "Assessing Learning Outcomes from the Perspective of Employers, and Beyond". Invited presentation at Platte Valley Assessment Conference, Best Practices in Assessment, held in Kearney, Nebraska.
Local
  • Yeagley, M. & Burkink, T. (2008), "Perceptions of Kearney Area Chamber of Commerce Members: The Value of Membership". Invited presentation of Kearney Area Chamber of Commerce, in Kearney, Nebraska.
  • Palmer, D., Yeagley, M., Burkink, T., Broekemier, G., & Lebsack, S. (2005, April), "Assessment in the College of Business and Technology: Continuous Improvement in the Making". Platte Valley Assessment Conference at UNK, held in Kearney, Nebraska.

Business/Industry/Administrative Experience

  • Assistant Director, Center for Small Business, State of Nebraska, 1974-1975
  • Program Coordinator, Kearney State College Alumni Association and Foundation, 1975-1978
  • Associate Dean of the College of Business and Technology, University of Nebraska at Kearney, May 1997-2001
  • Assistant Department Chair of the Management & Marketing Department, University of Nebraska at Kearney, 1994-1997
  • Academic Assistant to the Dean of the College of Business and Technology, University of Nebraska at Kearney, 2006 to present
  • Marketing Coordinator, College of Business and Technology, University of Nebraska at Kearney, 2001-present
  • Faculty Advisor, The Collegiate Chapter of American Marketing Association, University of Nebraska at Kearney, 1989 to present

 

 

YeagleyCareerAchievement

Awards

  • Career Achievement, College of Business and Technology, Spring 2008
 

 

 

 

 

 

 

 

 

 

 

 

 

Updated July 2009