University of Nebraska Kearney

Journalism and Mass Communication Core Requirements  

(12 hours required)  

Take all of the following:  

• JMC 112, Communication Software - 3 hours 
• JMC 215, News Writing & Photography - 3 hours 
•  JMC 300, Web Site Design - 3 hours 
• JMC 414, Communications Law - 3 hours 

Advertising and Public Relations Core  

 (19 hours required)  

Take all of the following:  

• JMC 230, Integrated Marketing Communications - 3 hours 
• JMC 302, Digital Storytelling - 3 hours 
• JMC 307, Advertising Copywriting - 3 hours 
• JMC 309, Public Relations - 3 hours 
• JMC 350, News at Antelope - 2 hours 
•  JMC 351, Advertising at Antelope - 2 hours 

Take 1 course from:  

• JMC 409, Public Relations Strategy - 3 hours 
• JMC 420, Advertising Campaigns - 3 hours 

Advertising and Public Relations Electives  

(5 hours required)  

 Take 5 hours from:  

•  JMC 226, Audio Production & Announcing - 3 hours 
• JMC 250, Electronic Cinematography - 2 hours 
• JMC 265, Video Production - 3 hours 
• JMC 305, Writing Feature and Magazine Articles - 3 hours 
• JMC 315, Advanced Reporting & Editing - 3 hours 
• JMC 318, Writing for The Media - 3 hours 
• JMC 329, Print Advertising Design - 3 hours 
• JMC 330, Publication Design - 3 hours 
• JMC 340, Media Planning & Selling - 3 hours 
• JMC 406, Commentary and Blogging - 3 hours 
• JMC 425, Topics in Mass Media - 1-3 hours 
• JMC 460, Mass Media and Society - 3 hours