Day in the Life of a Recruitment Technology Professional

Posted: June 26, 2018 11:00:00 AM CDT

dylan munson photoIn technology and communication, the trends are always changing. That’s what makes Dylan Munson’s job as a recruitment technology associate at eCampus so exciting—finding effective strategies that help recruit online students for the University of Nebraska at Kearney.

Munson earned a degree in multimedia from UNK and began his position at eCampus earlier this year. We asked him to describe how his degree and skills match up with his new career on campus.

Q: What sparked your interest to study and/or work in your field?

A: It actually started in high school, when I was taking classes learning the basics of Adobe Creative Cloud (Photoshop, InDesign, Illustrator). We were working on simple designs, and I always wanted to take the assignment further. I had so many ideas of how to improve my work, but they were functions we weren’t learning at that time. I decided to study multimedia when I enrolled at UNK to learn more advanced practices. While at UNK, I also discovered I had a passion for communication. I love having the opportunity to deliver messages in a creative way. The job I have now is perfect for me. Every day brings a new challenge, new ideas, and that’s exactly what I hoped I would have after graduating.

Q: Describe your typical day as a recruitment technology associate.

A: My job is to manage creative projects for eCampus and ensure timely delivery. I also research new marketing opportunities for online programs and new ways to use technology to communicate our message to the public. My typical workday consists of jumping around from project to project. First, I check my email and all of our social media accounts to ensure that everyone is getting prompt responses. Social media is a great tool to interact instantly with current and prospective students, so I make that a priority. Next, I like to meet with the rest of our team to talk about progress or changes to our current projects and make sure we’re on the same page. Communication is key when you work on as many projects as we do. Then I list out what I need to do for the rest of the day. Our projects range from traditional marketing tactics to digital marketing, which makes my day pretty exciting. In one day, I could oversee a photo or video shoot, work on print material, and jump back to working on a variety of projects for the web. Every day is different, and that’s my favorite aspect of what I do—the variety.

Q: What's the most challenging part of what you do? What’s the most rewarding?

A: The most challenging part is keeping up with new trends in marketing and communication that can improve online student recruitment. Technology is changing the way people view advertising, and if you want to be successful, you have to research and be ready for the next trend before it arrives. On the other hand, I feel that’s the most rewarding part as well. To research and come up with a strategy for a new trend that ends up being effective—that’s a great feeling.

Q: How do you keep current with technology trends and best practices?

A: I subscribe to many groups online where marketers discuss the latest trends. Social media is such a powerful tool, allowing us to connect with people around the world to share the most current information. I definitely take advantage of it. I also read what others are saying about best practices, though two weeks later someone is saying another way is better. I feel it’s all about trial and error. If you do find a strategy that works, stick with it, but be ready to adapt when trends change and best practices evolve. That’s what I love about what I do—the game is always changing.

Q: What's the most interesting thing in your office?

globeA: I have this globe that floats/levitates using magnets. Usually when people come to my office, it’s the first thing they look at!

See a complete list of online programs offered through UNK eCampus.

By: Rosanna Vail

Category: eCampus, General

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