Student Spotlight - Yusuke Nogi

Posted: October 31, 2016 12:00:00 AM CDT

Yusuke NogiYusuke Nogi, a Supply Chain Management and Japanese International Student tells us a little bit about cultural differences between the U.S. and Japan, what it's like being the catering manager of Brewed Awakening, and what the future has in store for him.

Tell us about yourself:

I am a Japanese International Student studying supply chain management. I was born in Japan and moved back and forth between Kyoto, Japan and Washington State. I came to the US to study aviation, but decided to pursue my study in supply chain management due to my passion of business.

What made you select UNK as your college?

My decision to come to UNK was oriented on my initial field of study. I decided to attend UNK due to the great Aviation Program offered here. Also, I heard that UNK was a great university that offer a lot of support for international students, which made me further interested in UNK.

You have lived in both U.S. and Japan, can you tell us the cultural differences in business?

The greatest differences in business is the culture. In Japan, age equals seniority, which means that younger employees always have to follow the orders given by an older employee. Another difference is that a lot of Japanese companies have an autocratic approach, whereas more democratic approach is seen in American businesses. It is hard for normal employees in Japan to step up and have input into the business.

What is the biggest difference for you when you moved to the U.S.?

The biggest difference I noticed when I moved to the US is how people interact with each other and how friendly they are. In Japan, people do not act as friendly as people here in the US. Living in Japan, you will never see people saying “hi” or “good morning” to a stranger you pass on the street.

What is your dream job?

My dream job is to be a racing driver. And my ultimate dream job is a Formula 1 driver.

Yusuke working at Brewed Awakening
You are the catering manager for Brewed Awakening, what have you learned about business in that role?

As a catering manager, I learned the importance of customer service and customer satisfaction. In order to increase catering events, it is important to attract new customers. However, I learned that it is more effective to provide great customer satisfaction to the current clients and keep a healthy relationship in order to make the clients want to use our service again.

If you could have any food from Japan shipped to you, what would it be?

Fried oyster and scallop grilled with butter and soy sauce.

What are your best life-hacks for staying organized at school, at work and in life?

What I do to stay organized is to rely on technology. All of my notes, schedules, and to-do lists are stored in either excel or in an app on my phone. For my job as a catering manager, excel is the key to success.

Who is your inspiration and why?

My inspiration is Jeff Bezos. I admire his courageous attitude and his commitment to take risky decisions and go through with it 100%. When he first launched Amazon, he didn’t focus on profit for a long time and just focused on his end goal. Despite not having profit for 7 years, Jeff Bezos stuck with his vision and kept doing what he thought was right. His success of Amazon and Blue Origin raises my motivation.

How do you spend your free time?

I used to play tennis for about 6 years when I was little and I still like to play tennis on my free time. I also like technology, so I like to surf the web about technology and disassemble electronics to see the inside and how they work.

Tell us about your major in college and where you see yourself in the future.

My decision to switch to a supply chain management major is recent, so I am not clear on the path I’m going to take. However, in the future, I see myself working at a multi-national company using both my English and Japanese skills and making use of the experience of living in both countries.

If you had to make a bumper sticker describing yourself, what would it say?

It would say “Committed and working hard to achieve what I want.”

Related Pages: Student Spotlight

By: Samuel Harper

Category: Entrepreneur, Business and Technology

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