University of Nebraska Kearney

Srivatsa Seshadri

Professor of Marketing

Department: Marketing & Management Information Systems
Office: West Center 209N
Phone: (308) 865-8190
Email: seshadris@unk.edu

Education

• Ph.D. in Marketing, Minor in Quantitative Analysis from the University of Arkansas, Fayetteville, AR, in 1993
• B.E. in Mechanical Engineering from the Uniersity of Mysore, India, 1977

Courses Taught

• BMGT 495 Administrative Strategy & Policy
• BMIS 181 Business Computer Applications
• BMIS 182 Business Computer Systems
• BMKT 434/834P Business-to-Business Marketing
• BMKT 457/857P E-Marketing
• BMKT 430/830P International Marketing
• BMKT 456 Marketing Management
• BMKT 856 Marketing Management Seminar (Graduate) (MBA)
• BMKT 435/835P Marketing Research (WI)
• BMKT 498 Marketing Topics
• BMGT 314 Operations Management
• BMKT 300 Principles of Marketing
• BMKT 420 Retail Management
• BMKT 437/837P Sales Management
• BMKT 336 Services Marketing
  

Areas of Expertise

• Marketing
  

• Recruitment Visit to China, Fall 2005
  

• Internship with Intellicom, 2005-2006
  

• Material Officer, WIPRO, India
• Planning Enginner, L&T, India
• Area Sales Engineer, Mukand Ltd, India
  

Research Interest

• My principal teaching interests are in International Marketing, B2B Marketing, E-Marketing and Business Strategy. My other research interests are in the philosophical and ethical issues of Marketing Theory, Marketing Research, Business Ethics, Consumer Behaviors and the strategic-linkage issues within firms.
  

Intellectual Contributions:

Refereed Articles 

• Seshadri, S. & Carstenson, L. (2007). “The Perils of E-mail Communications in Nonprofits.” Nonprofit Management & Leadership, 18 (1), 77-99.
• Unruh, S., Arellano-Unruh, N., Moorman, M., & Seshadri, S. (2005). “Collegiate Student-Athlete Satisfaction With Athletic Trainers.” Journal of Athletic Training, 40 (1), 52-55.
• Seshadri, Srivatsa (coauthor). (2001), "The Influence of Purchasing Strategies on Performance: Some Empirical Evidence". Journal of Business & Industrial Marketing, Vol. 16. Issue 4, p. 294-308.
• Seshadri, Srivatsa and Larry Theye. (2000), "Professionals and Professors: Substance or Style?" Business Communication Quarterly, 63, 3, pp. 9-23.
• Broekemier, Greg M. and Srivatsa Seshadri, "The Impact of Social Relationships on Ethical Decisions," Journal of Marketing Management. Vol. 10, Issue 1, Spring/Summer 2000.
• Broekemier, Greg M. and Srivatsa Seshadri. (1999),"Differences in College Choice Criteria Between Deciding Students and Their Parents," Journal of Marketing for Higher Education, Vol. 9, Number 3, (114). This is a peer refereed journal.
• Seshadri, S., Broekemier, G., & Nelson, J. (1998). “Ethical Decision Making: Are Men and Women Treated Differently.” Teaching Business Ethics, Volume 2 (Issue 1).
• Seshadri, S., Broekemier, G., & Nelson, J. (1997).  “Business Ethics-To Teach or Not to Teach?” Teaching Business Ethics, Volume 1 (Issue 1).
• Seshadri, S. & Rao, C. P. (1996).  “Industrial Buyer's Expectations of Supplier-Attributes Across Developing Countries: Implications for Marketing Strategies.” International Business Review, 38 (5).
• Seshadri, S., Borden, K., & Carstenson, L. (1996). “South Central Air: Managing Fuel Price Risk.” Business Case Journal.
• Seshadri, S., Rao, C. P., & Jou, J. (1995). “U.S. Exporters' Competitiveness as perceived by Taiwanese Importers: Strategic Implications.” Journal of Marketing Management, 46-54.

• Seshadri, S., Broekemier, G., & Tolin, J. (2008) Perceptions of Web-Based Courses: A Comparison of Faculty With and Without Web Course Teaching Experience. Mountain Plains Management Association Conference, 49 (1), Mountain Plains Management Association.
• Hughes, L. W. & Seshadri, S. (2007).  20Q_An Alternative to the Traditional Case Study Method. Mountain Plains Management Association Conference, 49 (1), Mountain Plains Management Association.
• Carstenson, L. & Seshadri, S. (2005).  Do Sweat The Small Stuff: A Look at Legal Decisions in the U.S. Mountain Plains Management Association Conference, Mountain Plains Management Conference.
• Anderson, K. & Seshadri, S. (2004).  Student Writing Performance: The Positive Impact of Negative Reinforcement. Mountain Plains Management Association Conference.
• Carstenson, L. & Seshadri, S. (2004).  The Hazards of E-Communication. Mountain Plains Management Association Conference.
• Seshadri, S. & Broekemier, G. (2004).  Web-Based Classes: An Exploratory Comparison Between Student Users and Non-Users. Mountain Plains Management Association Conference.
• Seshadri, S. & Anderson, K. (2003).  I Did It, I Still Didn't Get It. Association of Business Communications.
• Seshadri, S. & Cole, K. E. (1992).  Bias in Consumer Expectations of Services-Implications for Customer Satisfaction . Academy of marketing Science.
  Seshadri, S. & Jenen, T. D. (1992).  Customer Adaptations and Retailing: A Replication in Developments in Marketing Science. Academy of marketing Science, XV, 436-440.
  

Abstract Only

• Seshadri, S. (in press, 1994).  Bias in Consumer Expectations of Services - Implications for Customer Satisfaction Measures. Academy of Science Conference.
• Seshadri, S., Leone, R., & Kumar, V. (in press, 1992).  Industrial Buyer Choice Criteria in Developing Countries, Enhancing Knowledge Development in Marketing. Enhancing Knowledge Development in Marketing, 3, 457-458.
• Seshadri, S., Leone, R., & Kumar, V. (in press, 1992).  Considerations in Advertising Directed to Children, Enhancing Knowledge Development in Marketing. Enhancing Knowledge Development in Marketing, 3, 248-252.
• Seshadri, S. (in press, 1992).  A Comparative Analysis of U.S. and European Productivity Trends and Their Implications for U.S. Global Competitiveness. Developments in Marketing Science, XV, 200-204.
• Seshadri, S. & Ching, R. (in press, 1992).  An Argument for the Use of Velicer's MAP in Determining the Number of Factors to retain in Factor Analysis. Decision Sciences: Theory and Applications, XXIII.

• Meeler, D. & Seshadri, S. (2008). Copy That Red Leader: Is File-Sharing Piracy? (in press), In Allhof, F. and A. Vaidya (Ed.) Business Ethic. Calgary: Canada:  Broadview Press.
• Meeler, D. & Seshadri, S. (2008). Lifestyles and Your Livelihood: Getting Fired in America. (in press), In Allhof, F. and A. Vaidya (Ed.) Business Ethic. Calgary: Canada:  Broadview Press.
• Meeler, D. & Seshadri, S. (2008). Charity Begins at Home: Nepotism. (in press), In Allhof, F. and A. Vaidya (Ed.) Business Ethic. Calgary: Canada:  Broadview Press.
• Meeler, D. & Seshadri, S. (2008). Actions Speak Louder Than Words: Rebuilding Malden Mills. (in press), In Allhof, F. and A. Vaidya (Ed.) Business Ethic. Calgary: Canada:  Broadview Press.
  

• Seshadri, S., Broekemier, G., Manajer, K., & Patonona, J. (2007, June). Attitudes Toward Cell Phone SMS Advertising.   Presented at European Applied Business Research (EABR) Conference, Ljubljana, Slovenia.
• Seshadri, S., Pontes, J., & Broekemier, G. (2007, June). Consumer Ethics In Bulgaria.   Presented at European Applied Business Research (EABR) Conference, Ljubljana, Slovenia.

National

• Seshadri, S. & Theye, L. (2001). How Business and English Professors Evaluate Student Papers: A Comparative Study.   Presented at Association for Business Communications, San Diego, California.
• Seshadri, S., Broekemier, G., & Nelson, J. (1997). Does the Gender of Another Individual Influence Intended Ethical Behaviors in Consumer and Marketing Contexts?   Presented at 33rd Midwest Business Administration Association Conference, Chicago, Illinois.
• Seshadri, S. & Theye, L. D. (1995, December). Stereotyping of Business Persons by Indians and Americans: Cross National Comparisons.   Presented at Second International Conference on Globalization, New Delhi, India.
• Seshadri, S. & Sluti, D. (1995, October). TQM Tools in the Classroom: Some Critical Reflections.   Presented at 6th Annual POMS meeting, Pittsburgh, Pennsylvania.
• Seshadri, S. (1994). Effect of Purchasing Strategies on Performance.   Presented at American Marketing Association Summer Conference, San Francisco, California.
• Seshadri, S. & Rao, C. P. (1993, October). Taiwanese Importers' Perceptions of Triad Exporters' Business Practices - An Analysis and the Strategic Import.   Presented at Academy of International Business Annual Meeting, Honolulu, Hawaii.

Regional

• Seshadri, S., Broekemier, G., & Tolin, J. (2008, October) Perceptions of Web-Based Courses: A Comparison of Faculty With and Without Web Course Teaching Experience. Presented at Mountain Plains Management Association Conference, Pocatello, Idaho.
• Jensen, S., Carstenson, L., & Seshadri, S. (2008, September). Managing New Venture Growth and Professional Relationships: Barista's Battle Scars. Presented at Midwest Academy of Management Conference, St. Louis, Missouri.
• Ivanov, S.I., Seshadri, S., & Broekemier, G. (2002). Evaluating E-Tailing Websites: A Qualitative Study.   Presented at Nebraska Economics and Business Association, Omaha, Nebraska.
• Seshadri, S. & Broekemier, G. (2000). Good Teaching: Varied Perspectives.   Presented at Faculty Conference, Mahoney State Park, Nebraska.
• Seshadri, S. & Theye, L. (1996). Grading Grading.   Presented at Faculty Conference, Mahoney State Park, Nebraska.
• Seshadri, S., Theye, L., Hodge, K., & Morrison, B. (1996). Collaborative Teaching: Making it Work.   Presented at Faculty Conference, Mahoney State Park, Nebraska.
• Seshadri, S. & Theye, L. D. (1996). Aspects of Writing That Affect Hiring Prospects: An Exploratory Study.   Presented at Nebraska Economics and Business Association Conference, Kearney, Nebraska.

Local

• Seshadri, S. & Carda, J. (1997). NAAPA.   Presented at SCR Conference, Kearney, Nebraska.
  

• Seshadri, S. (2007, June). Web 2.x: A Marketer's Dream Come True.   Invited presentation at American Chamber of Commerce in Bulgaria, Sofia, Bulgaria.
• Seshadri, S. (2007, February). Bank Marketing: Whither now? Invited presentation at Piraeus Bank, Sofia, Bulgaria.

Regional

• Seshadri, S., Carstenson, L., & Forster, B. (2008, October). On Organizing the Moutain Plains Management Conference. Mountain Plains Management Association Conference, Pocatello, Idaho.
• Seshadri, S. (2001). The Tools to Get Started in E-Commerce. Greater Nebraska E-Commerce Symposium, Kearney, Nebraska.
• Seshadri, S. (2001). Getting Started -- Lessons from the Past. E-Commerce Symposium, Kearney, Nebraska.
• Seshadri, S. (1999). The Unfolding Road of Management Education: Potholes and Potentialities Along the Way. Academy of Management, Lincoln, Nebraska.
• Seshadri, S. & Carda, J. (1998). An Assessment of Channel Structure in the Seed Corn Industry. Nebraska Economics and Business Association Conference, Lincoln, Nebraska.
• Seshadri, S. & Broekemier, G. (1997). Ethical Decisions of Nebraska Retailers. Nebraska Economics and Business Association Conference, Lincoln, Nebraska.
• Seshadri, S. & Carda, J. (1997). Marketing Identity Preserved Corn in Nebraska. Nebraska Economics and Business Association Conference, Lincoln, Nebraska.

Local

• Seshadri, S. (2000). Enhancing Student Learning and Enrichment Through Service Learning. UNK Center for Teaching Excellence, Kearney, Nebraska.
• Seshadri, S. (2000). Using Courseinfo: Do's and Don'ts. ITEC Department, Kearney, Nebraska.
• Seshadri, S. (2000). Course Info and Technology Used in Teaching. College Advisory Committee, Kearney, Nebraska.
• Seshadri, S. (2000). Marketing Curriculum. College Advisory Committee, Kearney, Nebraska.
• Seshadri, S. (2000). Challenges Faced in Fostering Service Learning. UNK Office of Service Learning, Kearney, Nebraska.
• Seshadri, S. (1999). Theater in India. UNK Theater Class, Kearney, Nebraska.

Funded-Internal

• 2003 – Seshadri, S., "Study of the effectiveness of small business web-site presence 2001 with Greg Broekemier," Research Services Council, ($4,000).
• 2000 - Seshadri, S., "Researching E-Commerce Books for the Management & Marketing Department," UNK Library, ($2,500).
• 1999 - Seshadri, S., "Distance Education Training," Department of Continuing Education, ($1,500).
• 1999 - Seshadri, S., "Summer stipend for Distance Education Training," Continuing Education, ($0).
• 1995 - Seshadri, S., "Evaluation of Written Business Communication," with Larry Theye, Research Services Council, ($3,690).
• 1995 - Seshadri, S., "Extramural Grant," Research Services Council, ( $2,200).
• 1995 - Seshadri, S., "Enhancing Business Students' Learning Experiences through Simulation Games," with Barb Nemechek, Academic Computing Committee, ($1,000).
• 1995 - Seshadri, S., "Study of the setting up a center for research," College of Business & Technology at UNK, ($2,500).
• 1994 - Seshadri, S., "The Shaping of Purchasing Strategies - A Cross-National Study," Research Services Council, ($3,211).
• 1994 - Seshadri, S., "Summer Fellowship," Office of the Vice Chancellor for Academic Affairs, ($3,000). 

Awards

• 2005 Faculty Mentor Award for the College of Business & Technology
  

Other Teaching Activities

Course (New) - Creation/Delivery: Conventional

• 2007 - Created a new course "Strategic Product Management" BMKT460/860P
• 2004 - Person to Person Marketing
• 2004 - Pharmaceutical Marketing
• 2000 - Web-Based class for Principles of Marketing
• 2000 - Web-based class for International Marketing

Courses Taught at Other Colleges/Universities

• 2008 - Teaching Marketing Management at the American University in Bulgaria in Summer 2008.
• 2006 - Marketing Research, Fundamentals of Marketing, Marketing Management at the American University in Bulgaria in Farll 2006, Spring 2007, and Summer 2007.
• 1997 - Industrial Marketing-University of Arkansas, Fayetteville (College of Business).

Misc. Teaching Activities

• 2007 - Created a new minor in "International Business" within the College of Business and Technology.

Student Assign-Supervised Research (UG)

• 2005 - 1 students, Supervised Lindsey LaShell in her SSRP grant to investigate the influence of salesperson's attire on his/her sales performance.

Non-Academic Experience

• Regional Sales Engineer, Mukand Ltd. (1984 - 1989).  Sales and Marketing of special steels, castings, and Metallurgical equipments.
• Planning Engineer, Mukand Ltd. (1982 - 1984).  Planning and construction engineer of a Fast Breeder Nuclear Test Reactor.
• Site Engineer, ECCC (Division of L&T) (1979 - 1982).  Planning engineer for construction of Paper Mills and Steel Plants.
• Asst. Materials Engineer, Wintrol (Division of Wipro) (1977 - 1979).  Purchasing and planning functions.
  

Consulting

• 2008:  Buffalo County Community Partners, Evaluator of Federal Grant
  

Paid Service

• 2004-2008:  Buffalo County Community Partners, Data Analysis and reporting
• 2006:  CRRD, Cummunity Needs Assessment for Broken Bow
• 2002:  Kearney State Bank, Marketing consultant
• 1999:  Kitabee, E-Marketing consultancy

Update July 2009

Full Paper