A. Ross Taylor
Associate Professor of Marketing
Department: Marketing & Management Information Systems
Office: West Center 262W
Phone: (308) 865-8347
Email: taylorar1@unk.edu
Education
- Ph.D. in Information Systems, University of Arkansas, Fayetteville, Arkansas, 2006
- M.B.A in General, Webster University, St. Louis, Missouri, 1998
- B.S. in Accounting, University of Arkansas, Pine Bluff, Arkansas, 1992
Courses Taught
- BMIS 302 Principles of Management Information Systems
- BMIS 182 Business Computer Applications
- BMIS 282 Decision Support Software, Decision Making and Databases
- BMIS 350 Decision Support and Data Warehouse Systems
- BMKT 336 Services Marketing, Independent Study
- Business Problem Solving with Computers
- MBA Program Partnering Project (MBA course, supervised three projects taught by Fred Davis)
Teaching Interest
- Information Systems (including systems analysis and design)
- E-business
- IT-Strategy and Management
Business/Industry Experience
- Alltel Communications, Inc., Analyst II -- Resale Accounts, Little Rock, AK.
- Alltel Communications, Inc., Coordinator -- Indirect Distribution (Wal-Mart Program), Little Rock, AK
- Alltel Communications, Inc., Staff Assistant -- Product and Distribution, Little Rock, AK
Research Interest
- Decision Support Systems
- Technology and Innovation
- User Adoption
Intellectual Contributions
Refereed Articles
- Taylor, A. R. (2009). Perceived Effort Saved's Influence on Perceptions of Effort and Accuracy. AABRI Journal of Behavioral Studies in Business.
- Taylor, A.R., Maughan, S. L., Obermier, T., & Harms, S. K. (2008). Technological Infrastructure Needs in Rural Nebraska. Economics & Business Journal: Inquiries & Perspectives, 1 (1), 56-65.
- Aloysius, J. A., Davis, F. D., Wilson, D. D., Taylor, A. R., & Kottemann, J. E. (2006). User Acceptance of Multi-criteria Decision Support Systems: The Impact of Preference Elicitation Techniques. European Journal of Operational Research (169), 273-285.
Refereed Proceedings
Full Paper
- Taylor, A. R., Maughan, S. L., Obermier, T., & Harms, S. K. (2008). Technological Infrastructure Needs in Rural Nebraska. Nebraksa Economics and Business Association Conference.
- Hardgrave, B. C., Taylor, A. R., & Kidd, J. H. (2000). The Long Road to Software Process Improvement: A Chronology of One Company's Efforts. Sixth Americas Conference on Information Systems, 435-438.
Non-Refereed Proceedings
Abstract Only
- Agrawal, V. K., Tengarang, F., Agrawal, V. K., & Taylor, A. R. (2009). Contemporary Perspectives on Demand for IT Professionals. Mid-West Decision Sciences Institute.
Presentation of Refereed Papers
National
- Davis, F., Aloysius, J. A., & Taylor, A. R. (2003, October). Decisional Conflict and User Preferences for Computerized Decision Tools: Modeling the Underlying Psychological Mechanisms. Presented at INFORMS 2003 Conferece, Atlanta, Georgia.
Updated July 2009