University of Nebraska Kearney

Senior Lecturer

Department: Marketing & Management Information Systems
Office: West Center 241W
Phone: (308) 865-8345
Email: yeagleym@unk.edu

Education

• Master of Science Vocational Education, Kearney State College, 1975
• Bachelor of Science, Kearney State College, Comprehensive Business Administration degree
• Bachelor of Science in Education, Kearney State College, Endorsements in Vocational Education, Distributive Education, Diversified Occupations

Courses Taught

• BMKT 300 Principles of Marketing
• BMKT 420 Retail Management
• BSED 295 Business Communications
• BSAD 115 Introduction to Business

Areas of Expertise

• Marketing/Retailing
• Assessment
• Higher Education Recruitment
• Retention
• Small Business Issues
• Public Relations

Research Interest

• Marketing/Retailing
• Assessment
• Small Business Issues
• Public Relations

Intellectual Contributions

Presentation of Refereed Papers
Regional

• Broekemier, G. & Yeagley, M. (2007, October), "New Hires: What Really Counts?". 49th Annual Mountain Plains Management Conference, held in Kearney, Nebraska.

Presentation of Non-Refereed Papers
Regional

• Leung, A. Burkink, T., Bridges, D., Yeagley, M. (2007, April), "Assessing Learning Outcomes from the Perspective of Employers, and Beyond". Invited presentation at Platte Valley Assessment Conference, Best Practices in Assessment, held in Kearney, Nebraska.

Local

• Yeagley, M. & Burkink, T. (2008), "Perceptions of Kearney Area Chamber of Commerce Members: The Value of Membership". Invited presentation of Kearney Area Chamber of Commerce, in Kearney, Nebraska.
• Palmer, D., Yeagley, M., Burkink, T., Broekemier, G., & Lebsack, S. (2005, April), "Assessment in the College of Business and Technology: Continuous Improvement in the Making". Platte Valley Assessment Conference at UNK, held in Kearney, Nebraska.

Business/Industry/Administrative Experience

• Assistant Director, Center for Small Business, State of Nebraska, 1974-1975
• Program Coordinator, Kearney State College Alumni Association and Foundation, 1975-1978
• Associate Dean of the College of Business and Technology, University of Nebraska at Kearney, May 1997-2001
• Assistant Department Chair of the Management & Marketing Department, University of Nebraska at Kearney, 1994-1997
• Academic Assistant to the Dean of the College of Business and Technology, University of Nebraska at Kearney, 2006 to present
• Marketing Coordinator, College of Business and Technology, University of Nebraska at Kearney, 2001-present
• Faculty Advisor, The Collegiate Chapter of American Marketing Association, University of Nebraska at Kearney, 1989 to present

Awards Career Achievement, College of Business and Technology, Spring 2008

Updated July 2009