University of Nebraska Kearney

UNK
UNK Academics
College of Business & Technology
Marketing, Supply Chain, & Management Information Systems


Greg Broekemier


broekemier_web

Department Chair
Professor of Marketing

Department: Marketing & Management Information Systems
Office: West Center 400C
Phone: (308) 865-8174
Email: broekemierg@unk.edu

Education

  • Ph.D. in Marketing, University of Nebraska-Lincoln, 1993 
  • M.S.E. in Education with an Academic Option in Business, Kearney State College, 1984 
  • B.S. in Business Administration Comprehensive Emphasis in Marketing, Kearney State College, 1980 

Courses Taught

  • BMKT 435/835P Marketing Research
  • BMKT 440/840P Advertising Management
  • BMKT 300 Principles of Marketing
  • BMKT 420 Retail Management
  • BMKT 803 Independent Study
  • BMKT 499 Special Problems in Business
  • Business Computer Applications
  • Business Computer Systems
  • Franchise Management
  • Organizational Behavior
  • Principles of Management
  • Small Business Management

Areas of Expertise

  • Advertising management decisions
  • Retail store management
  • Marketing research

Business/Industry Experience

  • Retail Store Management
  • JCPenney Co.
  • Inc. Marketing Research consultant

Research Interest

  • Marketing of institutions of higher education
  • Small business issues
  • Various aspects of consumer behavior
  • Business ethics

Recent Publications

Refereed Articles

  • Broekemier, G., Marquardt, R., & Gentry, J. W. (2008).  An Exploration of Happy/Sad and Liked/Disliked Music Effects on Shopping Intentions in a Women's Clothing Store Service Setting. Journal of Services Marketing, 22 (1), 59-67.
  • Broekemier, G. & Hodge, K. A. (in press, 2007).  Stressors For College Bound High School Students Based on Sex of Respondents. Journal of Marketing for Higher Education.
  • Broekemier, G. M. & Burkink, T. J. (2004).  Using the Internet to Facilitate Outshopping by Rural Residents: Survey and Implications. Journal of Internet Commerce, Volume 3 (Number 1), Pages 63-78.
  • Broekemier, G. M. (2002).  A Comparison of 2-yr. and 4-yr. Adult Students: Motivations to Attend College and Importance of Choice Criteria. Journal of Marketing for Higher Education, Volume 12 (Number 1), Pages 31-47.
  • Broekemier, G. & Seshadri, S. (2000).  The Impact of Social Relationships on Marketing Decisions in Ethical Situations. Journal of Marketing Management, Volume 10 (Number 1), Pages 73-84.
  • Broekemier, G. & Seshadri, S. (1999).  Differences in College Choice Criteria Between Deciding Students and Their Parents. Journal of Marketing for Higher Education, Volume 9 (Number 3), Pages 1-13.
  • Broekemier, G. M., Seshadri, S., & Nelson, J. W. (1998).  Business Ethics: To Teach or Not to Teach? Teaching Business Ethics, Volume 1, Pages 303-313.
  • Broekemier, G., Seshadri, S., & Nelson, J. W. (1998).  Ethical Decision Making: Are Men and Women Treated Differently? Teaching Business Ethics, Volume 2, Pages 49-69.
  • Broekemier, G. & Cooper, J. (1997).  Rural Retailing: Behavioral Research Results and Implications for Managerial Strategy. Journal of Business & Entrepreneurship, Vol. 9, 2, Pages 50-60.
  • Broekemier, G. (1995).  Shrinkage Control: A Retailer's Dilemma. Annual Advances in Business Cases.

Refereed Proceedings

Full Paper

  • Broekemier, G. & Hodge, K. A. (2006).  Stressors For College Bound High School Students Based on High School Size. Midwest Business Administration Association Conference (42nd Annual MBAA International Conference).
  • Seshadri, S. & Broekemier, G. (2004).  Web-Based Classes: An Exploratory Comparison Between Student Users and Non-Users. Mountain Plains Management Association Conference.
    Acceptance Date: 2004
  • Broekemier, G. (1998).  Information Sources Used and the Relative Importance of College Choice Criteria to Nontraditional Students. 1998 Symposium for the Marketing of Higher Education.
  • Broekemier, G., Cooper, J. C., Nemecek, B., & Borden, K. (1996).  The Demand for Instructional Business Cases. Midwest Business Administration Association 32nd Annual Conference.

Presentation of Refereed Papers

International

  • Broekemier, G., Seshadri, S., Manajero, K., & Patonona, J. (2007, June). Attitudes Toward Cell Phone SMS Advertising.   Presented at 2007 European Applied Business Research Conference, Ljubljana, Slovenia.
  • Broekemier, G. & Hodge, K. A. (2006, March). Stressors for College Bound High School Students Based on Sex of Respondents.   Presented at International Society of Business Disciplines, Las Vegas, Nevada.
  • Seshadri, S. & Broekemier, G. (2006, March). Ethical Decision Making: Cross-country Differences in Consumer and Marketing Contexts.   Presented at International Society of Business Disciplines, Las Vegas, Nevada.
  • Broekemier, G. (1998). Information Sources Used and the Relative Importance of College Choice Criteria to Nontraditional Students.   Presented at 1998 Symposium for the Marketing of Higher Education, San Antonio, Texas.
  • Broekemier, G., Cooper, J., Nemecek, B., & Borden, K. (1996). The Demand for Instructional Business Cases.   Presented at Midwest Business Administration 32nd Annual International Conference, Chicago, Illinois.

National

  • Broekemier, G. & Cooper, J. C. (1995). Consumer and Managerial Choices in Small-Town Retailing.   Presented at Rural Retailing: Emerging Community Issues Conference, Snowbird, Utah.
  • Broekemier, G. (1995). Shrinkage Control: A Retailer's Dilemma.   Presented at Society for Case Research Summer Case Workshop, Fort Collins, Colorado.

Regional

  • Seshadri, S., Borekemier, G., & Tolin, J. (2008). Perceptions of Web-Based Courses: A Comparison of Faculty With and Without Web Course Teaching Experience. Presented at Mountain Plains Management Association Conference, Pocatello, Idaho.
  • Broekemier, G. & Yeagley, M. (2007, October). New Hires: What Really Counts.   Presented at 49th Annual Mountain Plain Management Conference, Kearney, Nebraska.
  • Burkink, T. & Broekemier, G. (2004, October). Retailer Perceptions of Outshopping: Survey and Implications.   Presented at Nebraska Economics and Business Association Conference, Kearney, Nebraska.
  • Seshadri, S. & Broekemier, G. (2004, October). Web-Based Classes: An Exploratory Comparison Between Student Users and Non-Users.   Presented at Mountain Plains Management Association Conference, Grand Junction, Colorado.
  • Broekemier, G., Seshadri, S., & Ivanov, S. (2002). Evaluating E-Tailing Websites: A Qualitative Study.   Presented at Great Plains Economic and Business Annual Conference, Omaha, Nebraska.
  • Broekemier, G.M. & Burkink, T. J. (2002). Using the Internet to Facilitate Outshopping by Rural Residents: Survey and Implications.   Presented at Great Plains Economic and Business Annual Conference, Omaha, Nebraska.
  • Broekemier, G. (2001). Complaints, Complaints, Complaints—What’s Bugging College Students.   Presented at 2001 Nebraska Teaching Improvement Council’s 14th Annual Faculty College, Kearney, Nebraska.
  • Broekemier, G. & Seshadri, S. (2000, May). Good Teaching: Varied Perspectives.   Presented at Nebraska Teaching Improvement Council’s 13th Annual Faculty College, Omaha, Nebraska.
  • Broekemier, G. & Seshadri, S. (1997). Ethical Decisions of Nebraska Retailers.   Presented at Nebraska Economics and Business Association’s 30th Annual Fall Conference, Lincoln, Nebraska.
  • Broekemier, G. & Nemecek, B. (1997, October). College Choice Criteria: Does Community Size Make A Difference?   Presented at Nebraska Teaching Improvement Council’s Faculty College, Kearney, Nebraska.
  • Broekemier, G., Seshadri, S., & Nelson, J. (1997, March). Does the Gender of Another Individual Influence Ethical Behaviors in Consumer and Marketing Contexts?   Presented at Midwest Business Administration Association 33rd Annual Meeting, Chicago, Illinois.
  • Broekemier, G., Seshadri, S., & Nelson, J. (1996, October). Ethical Decision Making: The Influence of Participants.   Presented at Nebraska Economics and Business Association’s 29th Annual Fall Conference, Kearney, Nebraska.
  • Broekemier, G. & Cooper, J. C. (1995, November). Retailing in Nebraska Rural Environments: Selected Research Results and Theoretical Implications.   Presented at Nebraska Economics and Business Association 28th Annual Fall Conference, Omaha, Nebraska.

Local

  • Broekemier, G. & Seshadri, S. (1998). Ethical Decision Making: A Cross-national Comparison.   Presented at Research Services Council (RSC) Research Symposium, Kearney, Nebraska.

Presentation of Non-Refereed Papers

International

  • Seshadri, S., Pontes, J., & Broekemier, G. (2007, June). Consumer Ethics in Bulgaria. 2007 European Applied Business Research (EABR) Conference, Ljubljana, Slovenia, Bulgaria.

Local

  • Broekemier, G., Palmer D., Lebsack, S., Burkink, T., & Yeagley, M. (2005, April). A Snapshot of the Assessment Process in UNK's College of Business & Technology: Continuous Improvement in the Making.   Invited presentation at Platte Valley Assessment Conference, Kearney, Nebraska.
     

Awards

  • 2008, Faculty Mentor Award for Undergraduate Student Research, College of Business & Technology
  • 2006, Tenured Teaching Award, College of Business & Technology
  • 2003, Faculty Mentor Award for Undergraduate Student Research, College of Business & Technology
  • 2003, University-Wide Faculty Mentor Award for Undergraduate Student Research
  • 1999, Faculty Mentor Award for Undergraduate Student Research, College of Business & Technology

Updated July 2009.

 



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