Marsha Yeagley, Senior Lecturer - Marketing

Senior Lecturer, Marketing

Office: WSTC 241W   |    Phone: (308) 865-8345   |    Email: yeagleym@unk.edu

Marsha Yeagley

Education

Education

MS Kearney State College, 1975.
Major: Education/Marketing

Professional Positions

Academic - Post-Secondary

Senior Lecturer, University of Nebraska at Kearney. (2000 - Present).
Academic Assistant to the Dean and Marketing Coordinator, University of Nebraska Kearney, CBT. (2000 - Present).
Associate Dean, College of Business and Technology. (1997 - 2001).
Lecturer, Kearney State College. (1975 - 2000).
Assistant Department Chair, University of Nebraska at Kearney. (1994 - 1997).
Program Director, New York City Retail Study Tour. (1982 - 1995).
Internship Liaison, J.C. Penney's. (1980 - 1989).
Assistant Director of the Center for Small Business, Center for Small Business. (1974 - 1976).
Customer Service, United Airlines. (June 1973 - March 1974).
Sales Associate/Management, China Jones. (1970 - 1971).

Licensures and Certifications

Faculty Online Training - Certificate of Completion, eCampus, University of Nebraska-Kearney. (November 21, 2014 - Present).
Yoga - Certificate of Completion, Lincoln Yoga Center. (March 29, 2014 - Present)
Career Development Certification, SEF - Sales Education Foundation, Chally Group Worldwide. (August 10, 2012 - Present)
FranklinCovey Sales Performance Certification. (2010 - Present).
State of Nebraska Real Estate Commission and the University of Nebraska at Omaha Teacher Training. (1991 - Present).

Professional Memberships

Envoys, Kearney Area Chamber of Commerce. (2007 - Present).

Development Activities Attended

Tutorial, face-to-face class, one-on-one instruction, and self-directed learning, "eCampus Faculty online training," University of Nebraska Kearney, Kearney, NE. (December 2014 - Present).
Other Professional Development, Chally Career Development Certification, Dayton, Ohio. (2012 - Present).
Seminar, "Teacher training," Sales Education Foundation, Orlando, FL. (2011 - Present).
Conference Attendance, Nebraska Business and Economics Association, Kearney, NE. (2014 - 2015).
Symposium, "B-School Communication & Development Symposium," AACSB, Atlanta, Georgia. (March 2, 2015 - March 3, 2015).
Tutorial, "eCampus Excellence in Online Certificate," UNK eCampus, Kearney, NE (September 2014 - November 2014).
Continuing Education Program, "Atomic Learning Certification," University of Nebraska-Kearney, Kearney, NE. (October 14, 2014).
Other Professional Development, Blood Borne Pathogens Training and Certification, Kearney, NE. (2012 - 2013).
Other Professional Development, First Aid and CPR Certification Program, Kearney, NE. (2012 - 2013).
Other Professional Development, Task Stream, Kearney, NE. (2012 - 2013).
Other Professional Development, Training and Certification in Child Sexual Abuse and Harassment Issues, Kearney, NE. (2012 - 2013).
Other Professional Development, YOGA Teacher Training Program, Lincoln, NE. (2012 - 2013).
Continuing Education Program, "Sandler President's Club Training," Summit Sales, Van Nuys, CA. (November 26, 2013).
Continuing Education Program, "Collaborative Institutional Training Initiative," University of Miami, Miami, FL. (November 18, 2013).
Faculty Internship, Faculty Internship with WYNK, Fashion Boutique, Kearney, NE. (2011 - 2012).
Faculty Internship, Ten Thousand Villages Faculty Internship, Kearney, NE. (2011 - 2012).
Other Professional Development, Burke Institute Focus Group Moderator Training, Cincinnati, OH. (2011 - 2012).
Other Professional Development, Innovation and Technology in Nebraska: Forging New Business Strategies, Kearney, NE. (2011-2012).
Other Professional Development, Sales Educators' Academy, Orlando, FL. (2011 - 2012).
Other Professional Development, Workshop: Social Marketing for Small Business, Kearney, NE. (2011 - 2012).
Seminar, Effective Teaching in Groups, Kearney, NE. (2011 - 2012).
Seminar, Entrepreneurial Summit, Omaha, NE. (2011 - 2012).
Seminar, Market Place Nebraska, Kearney, NE. (2011 - 2012).
Faculty Internship, Buckle Retail Management Internship, Kearney, NE. (2010 - 2011).
Other Professional Development, CITI Collaborative Institutional Training Initiative Human Research Curriculum, University of Miami, FL. (2010 - 2011).
Seminar, Educational Seminar for Healthcare in Small Businesses, Kearney, NE. (2010-2011).
Seminar, Entrepreneurial Summit, Lincoln, NE. (2010 - 2011).
Seminar, The World is Open for Business: Are you participating?, Kearney, NE. (2010 - 2011).
Seminar, Market Place Nebraska, Kearney, Nebraska. (2010 - 2011).
Tutorial, Salesforce.com software training (online), Kearney, NE. (2010 - 2011).
Workshop, Safe Zone Training/Pink Triangle Workshop, Kearney, NE. (2010 - 2011).
Workshop, UNK Center for Teaching Excellence, Kearney, NE. (2010 - 2011),
Continuing Education Program, "Collaborative Institutional Training Initiative (CITI) Human Research Curriculum, University of Miami, Miami, FL. (2010).
Conference Attendance, Nebraska Business and Economics Association, Omaha, NE. (2010).
Workshop on Emergency Preparedness for Small Businesses by South Central Economic Development Council, Kearney Chamber of Commerce, Kearney, NE. (2010).
Seminar, FranklinCovey Sales Performance Course, Chicago, IL. (May 19-21, 2010).
Other Professional Development, Talent Plus Faculty Networking/Development Activity, Lincoln, NE. (2010)

TEACHING

Teaching Experience

University of Nebraska at Kearney

MKT 188, GS Portal, 1 course
MKT 300, Principles of Marketing, 4 courses
MKT 331, Professional Selling, 29 courses
MKT 331H, Professional Selling, 2 courses
MKT 420, Retail Management, 6 courses
MKT 420H, Retail Management, 2 courses

Non-Credit Instruction

Utilized the Chally assessment for sales students each year. Sales Education Foundation. 100 participants. (January 2009 - Present)
Pop Culture and Ancient Practice of Yoga, Nebraska TOPS, 300 participants. (2013).
Marketing Yourself, Office of Academic Success, UNK, 70 participants. (2010).

Direct Student Learning

Honor Student Project, "Retail Strategy for PepperJax-Global," Marketing. (August 2015 - December 2016). Advised: Billie Kunzman.
Independent Study. (2011 - 2012).

Supervision of Students

Honor Student Project, Professional Selling, MKT 331. Spring 2014. 2 supervised. Student project focuses upon the etiquette issues as they relate to professional business sales people.  The students are developing a course/workshop to develop skills in the area.
Honor Student Project, Retail Management, MKT 420. Fall 2013. 1 supervised. I worked with Rebecca Swenseth on a special project related to developing a retail business.
Internship, Marketing Internship, MKT 475. Fall 2013. 1 supervised. I worked with Rachael Wild as her supervisor/advisor with the Nebraska Safety Center.

Award and Honors

University-system Wide Departmental Teaching Award, University of Nebraska System. (2012).
UNK Departmental Teaching Award, University of Nebraska Kearney. (2012).
UNK Departmental Teaching Award, University of Nebraska Kearney. (2011).
UNK Departmental Teaching Award, University of Nebraska Kearney. (2010).


Research

RESEARCH

Artistic Performances and Exhibits

Yeagley, M. K. "SCM, Marketing, Business Sales, MIS promotional, recruitment pieces," CBT/UNK. (February 2015 - Present).  In preparation of UNK moving to flyer recruitment pieces as opposed to brochures.  I interviewed alumni and current students in Marketing, SCM, MIS, and Business Sales, created text, edited, obtained photos, and worked with the administrative assistant who placed the information into a template.

Yeagley, M.K. "Department of Marketing and MIS Newsletter," Kearney, NE (August 2010 - Present). Creation of annual newsletter since its origin.

Yeagley, M.K. "2014 Annual Report," CBT, Kearney, NE. (May 1991 - Present). Editor of the CBT Annual Report since its existence.

Yeagley, M.K. "CBT Promotional Folders." CBT/UNK, Kearney, NE. (February 2015 - March 2015). Updated CBT folders used as promotional and image pieces.

Yeagley, M.K. "CBT Career Services Postcard-recruitment piece," CBT/UNK, Kearney, NE. (January 2015 - March 2015). As a part of the CBT recruitment process of new students, I created a postcard for the CBT Career Services.

Yeagley, M. K. "Management brochure, "Management Department CBT, Kearney, NE. (January 2015 - March 2015). Recreated and updated the Management Department brochure.

Yeagley, M. K. "Financial Aid and Admitted Student Promotional Post cards update," CBT/UNK, Kearney, NE. (January 2015 - February 2015).

Yeagley, M. K. "Safety Center brochure." (January 13, 2014). Created a brochure for the Nebraska Safety Center.

Yeagley, M. K. "Promotional/Informational," Kearney, NE. (October 2013 - December 2013). Creation of a roller banner for the CBT Career Center to take to events to draw attention to their area and recruit potential students. Office signage and building branding for the Career Center. CBT Dean's Office signage, Executive in Residence wall piece, donor wall, etc.

Yeagley, M.K. "CBT Minors & MBA Ads in Antelope Newspaper," Kearney, NE. (2011). Developed an advertisement for the CBT Minors for the Antelope newspaper. Collaboratively developed an advertisement for the MBA program through the Chamber of Commerce direct mailing piece. Developed an MBA advertisement for an academic publication.

Yeagley, M.K. "MBA Fast Track Ad," Kearney NE. (2010-2011).  Developed ad for fast track MBA awareness for educational publications, Kearney Chamber of Commerce, and Kearney Hub

Published Intellectual Contributions

Conference Proceedings

Schulz, S. A., Schulz, H. M., Yeagley, M. K. (2012). Positive Psychological Capital: A Source of Competitive Advantage for Sales Organizations. Business and Leadership Symposium, http://jbl.fhsu.edu/.

Schulz, S. A., Schulz, H. M., Yeagley, M. K. (2012) Social Capital and Subjective Well-Being: Sources of Competitive Advantage for Sales Organizations. National Mountain Plains Management Conference, http//www.conferencehub.org/.

Refereed Journal Articles

Schulz, S. A., Schulz, H. M., Yeagley, M. K. (2014). Psychological Capital Intervention: A Potential Tool for Improving Organizational Commitment in Sales Organization. Journal of Applied Marketing Theory, 5(2), 36-47.

Presentations Given

Yeagley, M. K. Kearney Area Chamber of Commerce, "Using Subjective Well-Being to Improve Employee Retention in Sales Organizations," Kearney Area Chamber of Commerce, Chamber Conference Room. (March 2014).

Yeagley, M. K. (Chair). AoL Committee-Focus Group Moderator, "Perceptions of CBT Stakeholders Regarding Competencies of Graduates," College of Business and Technology-UNK, Global Marketing Research Lab. (February 2014).

Yeagley, M. K. (Author & Presenter). Report to AoL Committee, "Perceptions of Area College of Business & Technology Employers Regarding Quantitative Skills of CBT Business Graduates," College of Business & Technology, West Center. (March 2012).

Yeagley, M. K. "Presented: Marketing Viable in the Not for Profit Sector. This presentation and discussion was to educate the Community Partners throughout the state on the process of marketing their entity," Mid-Nebraska Community Partners Head Start, Kearney, NE. (2010).

Schulz, S., Yeagley, M. K., "Communication Preferences for Safety-Oriented Products: Implications for Retail Management and the Selling Process," Nebraska Economics and Business Association Annual Conference, Kearney, NE. (October 2010).

Media Contributions

Internet

Safety Center web-page. (2014).

Magazine

Internet website-Sales Education Foundation. (August 25, 2012).


Service

SERVICE

Department Service

Committee Member, First Data Collaborative initiative. (September 2015 - Present).
Committee Chair, John Nelson Marketing/MIS/Supply Chain Management Scholarship Committee. (January 2014 - Present).
Committee Member, UDTA Scholarship Committee/MKT/MIS/SCM Scholarship. (September 30, 2013 - Present).
Faculty Advisor, American Marketing Association. (2012 - Present).
Committee Chair, Chair of Marketing & MIS Promotional Campaign. (2011 - Present).
Developer/Coordinator, Development of Marketing/MIS Department Newsletter. (August 2010 - Present).
Committee Chair, Marketing Curriculum Committee. (January 1991 - Present).
Faculty Advisor. (1975 - Present).
Faculty Member/Instructor. (1975 - Present).
Faculty Member, aided in the development of a portal course, Portal Development. (January 2015 - April 2016).
Faculty Advisor to adjunct faculty, mentored faculty in first year teaching experience. (2012 - 2013).
Committee Chair, Marketing Program Academic Review. (2012).
Other Institutional Service Activities, Philanthropy/Learning through Giving Program/Promotion. (2011 - 2012).
Committee Member, Supply Chain Management Search Committee. (2011 - 2012).
Awards - Institutional Service, Departmental Teaching Award Committee. (2009 - 2012).
Committee Chair, Organized Forest Pharmaceutical District Sales Manager Presentation. (2011).
Faculty Advisor, Faculty Mentor for Freshman Business Students. (2010 - 2011).
Committee Member, Search Committee for Lecturer position in Marketing. (2010 - 2011).
Committee Member, Search Committee Tenure Track Marketing. (2010 - 2011).
Committee Member, UDTA Committee Adhoc. (2009 - 2011).
Committee Chair, Exploring Business. (2007 - 2011).
Committee Chair, Collegiate Chapter American Marketing Association. (1990 - 2011).
Faculty Advisor, The Collegiate Chapter of the American Marketing Association. (1990 - 2011).
Committee Member, Portal Class Development. (2009 - 2010).
Committee Member, Search Committee for Marketing Faculty. (2009 - 2010).

College Service

Committee Member, Dean's Advisory Committee. (August 2014 - Present).
Presenter, Presented at National Cultural Unity Day. (2014 - Present).
Committee Member, Enactus Advisory Board. (2013 - Present).
Participant, Participated in Multicultural Day. (September 2011 - Present).
Other Institutional Service Activities, Advertisement for Midlands Business Journal. (2011 - Present).
Other Institutional Service Activities, Coordinated Talk of the Town Radio Show programming for CBT. (2011 - Present).
Other Institutional Service Activities, Coordinated the Distinguished Alumni Wall. (2011 - Present).
Other Institutional Service Activities, Coordinated the NTV Morning Show programming for CBT. (2011 - Present).
Other Institutional Service Activities, Morality of Capitalism Promotion. (2011 - Present).
Other Institutional Service Activities, Created & Coordinated the updating of the Donor Wall. (2008 - Present).
Other Institutional Service Activities, Dean's List Editor. (2007 - Present).
CBT Press Releases, Promo Items, and Ads. (2005 - Present).
Other Institutional Service Activities, Executive in Residence Program. (2005 - Present).
Other Institutional Service Activities, Academic Brochures. (2000 - Present).
Editor-in-Chief, College of Business and Technology Annual Report. (2000 - Present).
Other Institutional Service Activities, Academic Appointments. (1975 - Present).
Committee Chair, Dean's Advisory Committee. (2013 - 2014).
Committee Member, Economics Department Promotion Committee. (2011 - 2012).
Other Institutional Service Activities, Multi-Cultural Day. (2011-2012).
Committee Member, Dean's Advisory Committee. (2010 - 2012).
Developed questions, conducted focus group, wrote report for client - AoL Committee, Focus Group of Employers. (March 2012 - July 2012).
Committee Chair, CBT Professionalism Development Committee. (2010 - 2011).
Committee Chair, Kay Payne Case Competition Committee. (2009 - 2011).
Other Institutional Service Activities, Business over Breakfast Chamber of Commerce Coordinator. (2009 - 2010).
Other Institutional Service Activities, Distinguished Alum Presentation: Entrepreneurial Spirit: Got it? Get It! (2009 - 2010).
Other Institutional Service Activities, CBT College Advisory Board. (2006 - 2010).

University Service

Committee Member, strategic Planning Committee-Engagement and Outreach. (September 23, 2015 - Present).
Faculty Member, Aided in the development and implementation of UNK Focus groups to evaluate student perception of UNK/CBT marketing efforts. (November 12, 2013 - Present).
Other Institutional Service Activities, First Year Program Advisory Board. (2013 - Present).
Committee Member, SAE, Blue & Gold Welcome Week, Orientation and First Year Program working group committee. (2010 - Present).
Other Institutional Service Activities, Parent's Day. (2008 - Present).
MBA Fast Track Ad. (2010 - 2011).
Other Institutional Service Activities, Student Advising and Enrollment Program Task Force. (2010 - 2011).
Committee Member, University Marketing Council. (2005 - 2010).


Professional

Professional Service

Committee Member, Board of Directors of Ten Thousand Villages of Kearney, NE. (2012 - 2013).
Reviewer, Journal Article, Mountain Plains Management Association Annual Conference, Kearney, NE. (2012 - 2013).

Public Service

Worker, NAP Nebraska Aids Project, Kearney, NE. (November 2015 - Present).
Committee Member, Kearney Regional Chamber of Commerce Diversity Business of the Year Award, Kearney, NE. (December 12, 2014 - Present).
Committee Member, Kearney Regional Chamber of Commerce Small Business of the Year Award, Kearney, NE. (December 11, 2014 - Present).
Committee Member, Friend of Kearney Award Committee, Kearney, NE. (2012 - Present).
Committee Member, Youth Friend of Kearney Committee, Kearney, NE. (2011 - Present).
Other Community Service Activities, Kearney Foundation Volunteer-Jazz and Wine Festival, Kearney, NE. (April 2010 - Present).
Other Community Service Activities, Envoys Kearney Area Chamber of Commerce Member, Kearney, NE. (2010 - Present).
Other Community Service Activities, Gateway Agricultural Trade Show, Kearney, NE. (2010 - Present).
Worker, Citizens Advocacy Fund Raising Event, Kearney, NE. (December 2015).
Volunteer Worker, Kearney area Concerned Citizens, Kearney, NE. (November 2015).
Worker, Kearney Family YMCA, Kearney, NE. (November 2015).
Member, Go Red for Women-Event American Heart Association, Kearney, NE. (August 2015 - October 28, 2015).
Committee Member, Lincoln Highway Anniversary Committee, Kearney, NE. (June 2013 - July 2013).
Other Community Service Activities, Cattlemen's Classic Agricultural Trade Show, Nebraska. (February 2013).
Committee Chair, Chair of the Diversity Award Committee of the Chamber of Commerce, Nebraska. (2011 - 2012).
Committee Member, Kearney Area Chamber of Commerce/Outstanding Small Business of the Year Committee. (2011 - 2012).
Other Community Service Activities, Wonderful Life Marketing, Kearney, NE. (2011 - 2012).
Committee Member, Nebraska Cattlemen's Ball, Kearney, NE. (2010 - 2011).
Committee Member, Focus Group of Chamber Chairs-Kearney Area Chamber of Commerce. (2007 - 2011).
Committee Member, Small Business Council, Nebraska. (2007 - 2011).
Committee Chair, Kearney Area Chamber of Commerce/Outstanding Small Business of the Year Committee. (2009 - 2010).
Committee Member, Kearney Area Chamber of Commerce Educational Workshops. (2007 - 2010).
Other Community Service Activities, Dancers of the Plains Pow Wow, Great Platte River Archway Event, Kearney, NE. (July 2010 - August 2010).

Consulting

For Profit Organization, Kearney Country Club, Kearney, NE. (September 2, 2015 - Present).
Government, Nebraska Safety Center, University of Nebraska Kearney. (August 29, 2013 - Present).
For Profit Organization, Citizens Advocacy, Kearney. (August 2012 - Present).
Arc of Buffalo County Agency for the Developmentally Disabled, Kearney, NE. (2011 - Present).
Central Nebraska HIV Advisory Board. (2010 - Present).
Ten Thousand Villages Board of Directors, Kearney, NE. (April 2013).
Ten Thousand Villages Board Activities, Kearney, NE. (2012).
Cellar Bar and Grill, Kearney, NE. (2011).
Ten Thousand Villages. (2011).
WYNK Fashion Boutique, Kearney, NE. (2011).
Central Nebraska HIV Advisory Board. (2010).