University of Nebraska Kearney

Tim Burkink

Dean, College of Business and Technology
Professor, Marketing

Department:   Marketing & Management Information Systems
Office: West Center 140C
Phone: 308-865-1547
Email: burkinktj@unk.edu

• Ph.D. in Marketing, University of Nebraska-Lincoln, 1997 
• M.B.A. in Marketing, University of Nebraska-Lincoln, 1993 
• B.S. in Business Administration, University of Nebraska-Lincoln
  

Courses Taught

• BMKT 856 Marketing Management Seminar 
• BMKT 456 Marketing Management 
• BMKT 440 Advertising Management (WI)
• BMKT 438/838P Consumer Behavior 
• BMKT 300 Principles of Marketing
• BMKT 331 Professional Selling
• BMKT 803 Independent Study of Business
  

Areas of Expertise

• Marketing Strategy
• Marketing Channels
• Retailing
• Brand Management
• Food Marketing
  

Consulting

• Calvin T. Ryan Library, 2008. Strategic planning for university library.
• McDermott and Miller, P.C., 2007. Strategic marketing planning for a certified public accounting firm.
• Sorensen Group, 2005. Marketing planning for a general contractor.
• Tri-City Arena, 2003. Developed Economic Impact Study.
• Affiliated Foods, 2003. Conducted a training seminar for approximately 75-member stores.
  

Business/Industry Experience

• Brand Marketer, Sathers, Inc., 1993-1994
• Wholesale Grocery Buyer-Merchandiser, Nash Finch Company, 1987-1992
• Management Trainee / Assistant Store Manager, 1986-1987
  

Research Interest

• Consumer behavior vis-a-vis a wide range of issues related to food, such as branding and genetically modified organisms
• Interfirm knowledge transfer in wholesale groups
• Food marketing systems in transition economies 
• Food banks and other reverse channels
  

Referred Journal Articles

• Stanton, J. & Burkink, T. (2008). Improving Small Farmer Participation in Export Marketing Channels: Perceptions of U.S. Fresh Produce Importers.  Supply Chain Management.
• Burkink, T. J., Grunhagen M., Le Marre, K. N., Wells, G. J., & Witte, C. L. (2007).  American versus French Perspectives on Genetically Modified Foods. Journal of Food Products Marketing, 13 (1), 81-100.
• Shultz, C. J., Burkink, T. J., Grbac, B., & Renko, N. (2005).  When Policies and Marketing Issues Explode: An Assessment of Food Marketing in the War-Ravaged Balkans and Implications for Recovery, Sustainable Peace, and Prosperity. Journal of Public Policy and Marketing, 24 (1), 24-37.
• Burkink, T., Hughner, R., & Marquardt, R. (2005).  An Analysis of Health Department Violations in Restaurants by Ownership Type. Journal of Foodservice Business Research, 7 (1), 97-115.
• Burkink, T. & Broekemier, G. (2004).  Using the Internet to Facilitate Outshopping by Rural Residents: Survey and Implications. Journal of Internet Commerce, 3 (1), 63-78.
• Subramanian, A., Burkink, T., & Witte, C. (2003).  Attributes of Products and Consumer Outshopping Behavior: Appealing to the Outshopping Segment. Central Business Review, 22 (2), 13-18.
• Burkink, T. (2003).  The Association of Arizona Food Banks. Business Case Journal, 10 (2), 84-94.
• Patterson, P., Burkink T., Jason Lipsey, R., Mary Martin, R., & Martin, M. (2003).  Targeting Tourists with State Branding Programs. Agribusiness: An International Journal, 19 (4), 525-538.
• Burkink, T. (2002).  Independent Grocery Retailers and Their Primary Wholesalers: Survey and Implications. Journal of Food Products Marketing, 8 (2), 3-17.
• Post, G. V., Kagen, A., Burkink, T. J., & Schmitz, T. (2002).  Analyzing Consumers' Preferences on Commercial Websites. Quarterly Journal Of Electronic Commerce, 3 (2), 111-123.
• Marquardt, R. & Burkink, T. (2002).  Consumer Food Choices: Trends and Health Implications. Complementary Health Practices Review, Volume 7 (Number 3), 209-220.
• Burkink, T. (2002).  Cooperative and Voluntary Wholesale Groups: Channel Coordination and Interfirm Knowledge Transfer. Supply Chain Management, Volume 7 (Number 2), 60-70.

Book Chapter

• Burkink, T., (2006). What is Marketing? Identitet Marketinga (Croatian Textbook). Croatia: EFRI: Rijecka.
• Burkink, T., (2004). Agribusiness in the Great Plains. In David Wishart (Ed.) The Encyclopedia of the Great Plains. Lincoln, Nebraska:  University of Nebraska Press.

Manual

• Burkink, T. (2004). Revised Instructors Manual for Consumer Behavior and Marketing Strategy, 7th Edition, McGraw-Hill Irwin.
  

• Burkink, Tim and Ray Marquardt (1996). “Not By Price Alone: Survival Strategies for Small Retailers.” Business in Nebraska. July, 51(612).
• Burkink, Tim, Ray Marquardt, and Wanru Su (1996). “Changes in the Grocery Industry: Implications for Nebraska.” Business in Nebraska. April, 51 (609).

Referred Proceedings and Abstracts

Full Paper:

• Burkink, T. & Anderson, J. L. (2007). The Impact of Social Capital on Outshopping. 49th Annual Mountain Plains Management Conference.
• Burkink T., Marquardt, R., & Axland, T. (2007). An Overview of the U.S. Ethanol Industry: Implications for Agriculture, Energy, Rural Development and the Environment. Joint conference of the International Society of Marketing and Development and the Macromarketing Society.
• Burkink, T. (2006). Socially Constituted Food Consumption by U.S. Adolescents: The Retail Environment. Association for Consumer Research Asia Pacific Conference.
• Ramsey, M. & Burkink, T. (2004).  Breaking Down Perception: A Pilot Study of the Attitudes and Perceptions of Former West and East German Consumers Toward American Products and Companies. Mountain Plains Management Association Conference.
• Schultz, S., Burkink, T. J., & Marquardt, R. (2000).  Consumer Opinions Toward the Use of Food Made with Genetically Modified Ingredients. International Food and Agribusiness Management Association World Food and Agribusiness Forum.
• Burkink, T., Marquardt, R., & Conklin, B. (2000).  An Analysis of Undergraduate Food Industry Marketing Management Degrees Offered by U.S. Universities. International Food and Agribusiness Management Association World Food and Agribusiness.

Abstracts:

• Julie, S. V., Weiner, C. K., & Burkink, T. (2008). Engendering Trust Among Agricultural Producers: Prospects for Successful Cooperatives in Mexican Marketing Channels. 33rd Macromarketing Conference.
• Burkink, T., Grunhagen M., Le Marre, K. N., Wells, G. J., & Witte, C. L. (2005). Genetically Modified Food: A Cross-Cultural Investigation. Papers of the 30th Annual Macromarketing Conference.
• Burkink, T. & Hughner, R. (2004).  Health Department Violations in Restaurants by Ownership and Format Type: Analysis and Policy Implications. Papers of the 29th Annual Macromarketing Conference.
• Stanton, J. & Burkink, T. (2004).  Importer Perceptions Toward Smaller Farmers in Mexico: Survey and Implications. Papers of the 29th Annual Macromarketing Conference.
• Shultz, C., Burkink T., Manfredo, M., Grbac, B., & Janez Damjan, N. (2003).  The Importance of Food Marketing to Recovering Economies: An Assessment from the Balkan. 8th International Conference on Marketing and Development.
• Shultz, C., Burkink T., Manfredo, M., Grbac, B., & Janez Damjan, N. (2003).  Rising from the Ashes: Food Marketing Contributions to Sustainable Peace and Prosperity in the Recovering Economies of the Former Yugoslavia. 2003 American Marketing Association Winter Educator's Conference, 14.
• Burkink, T., Schultz III C. J., Renko, N., Brbac, B., & Raymond Marquardt, E. (2001).  Export Development Policy: The Marketing of U.S. Food Products in the Balkans and Black Sea Region and Implications for Regional Harmony. American Marketing Association Conference: Marketing Theory and Applications, 12, 26.
• Shultz, Clifford, Burkink Tim, Renko, Natasa, Brcic-Stipcevic, Vesna, Pavicic, Jurica and Grbac, Bruno Grbac, J. (2001). “Resurrecting Food Marketing Systems in War-Ravaged Transition Economies.” Proceedings of the 26th Annual Macromarketing Conference. Vol. 26, eds. D. Ratz and P. McDonagh, Williamsburg, VA: College of William and Mary, 487-491.
• Patterson, Paul and Tim Burkink (2001). “State Branding of Gift Shop and Restaurant Items: Consumers’ Willingness to Pay for Local Products.” Proceedings of the Food Distribution Research Society Conference, ed. Rick Weldon, Mesa, AZ: Arizona State University.
• Burkink, T., Shultz III, C.J., Renko, N., Grbac, B., Thor, E., & Marquardt, R. (2001). “Export Development Policy: The Marketing of U.S. Food Products in the Balkans and Black Sea Region and Implications for Regional Harmony.” Proceedings of the American Marketing Association Conference: Marketing Theory and Applications. Vol. 12, eds. R. Krishnan and M Viswanthan, Chicago: AMA, 26.
• Burkink, Tim, Ray Marquardt, and Betsy Conklin (2000). “An Analysis of Undergraduate Food Industry Marketing/Management Degrees Offered by U.S. Universities.” Proceedings of the International Food and Agribusiness Management Association World Food and Agribusiness Forum. http://agecon.tamu.edu/iama/2000Congress/2000_forum_papers.htm
• Schulz, Steven, Tim Burkink, and Ray Marquardt (2000). “Consumer Opinions Toward the Use of Food Made with Genetically Modified Ingredients.” Proceedings of the International Food and Agribusiness Management Association World Food and Agribusiness Forum. http://agecon.tamu.edu/iama/2000Congress/2000_forum_papers.htm
• Subramanian, Alka, Ray Marquardt, and Tim Burkink (1998). “Attributes of Products & Consumer Outshopping Behavior.” Proceedings of the Institute for Operations Research and the Management Sciences Conference.
• Darling, David L., Tim Burkink, Alka Subramanian, and Ray Marquardt (1997). “How Outshopping Patterns of Rural Consumers Influence the Quality of Life in Rural Communities.” Proceedings from the 22nd Annual Macromarketing Conference. Vol. 24. eds. Andreas W. Falkenberg and Terri L. Rittenberg. Bergen, Norway: Norwegian School of Economics.

Presentation of Refereed Papers

International

• Burkink, T. & Minier, S., (2003). Got Fridge? No, But Still Got Milk!!!.   Presented at Food Distribution Research Society Conference, Biloxi, Mississippi.
• Burkink, T., Hughner, R., & Marquardt, R., (2003, October). An Analysis of Health Department Violations in Restaurants by Ownership Type.  Presented at Food Distribution Research Society Conference, Biloxi, Mississippi.
• Burkink, T. & Patterson, P. M., (2001). State Branding of Gift Shop and Restaurant Menu Items: Consumer's Willingness to Pay for Local Products.  Presented at Food Distribution Research Society Conference, Mesa, Arizona.

National

• Hatterman, R. & Burkink, T., (2004, July). DonAproCom Cooperative.  Presented at Society of Case Research Summer Workshop, Kanasa City, Missouri.
• Burkink, T., (2002). The Association of Arizona Food Banks. Presented at Society of Case Research Summer Workshop, Durrango, Colorado.
  

Presentation of Non-Refereed Papers

International

• Burkink, T. J. & Patterson, P. M. (2003). State Branding of Gift Shop and Restaurant Menu Items: Consumers' Willingness to Pay for Local Products. Symposium in the Cooperative Program in Agricultural Marketing and Business, Alberta, Canada.
• Burkink, T., (2002). Food Marketing Alliance Roundtable: Mission, Research Opportunities, Business Links, Growth and Future Directions. American Marketing Association Summer Marketing Educators' Conference, San Diego, California.

National

• Patterson, P. & Burkink, T. (2002, March). State Branding of Gift Shop and Restaurant Menu Items: Consumers' Willingness to Pay for Local Products. The Regional Research Project for Generic Commodity Promotion Evaluation Spring Meeting, Albuquerque, New Mexico.

Regional

• Burkink, T. (2008, September). An Overview of the U.S. Ethonol Industry: Implications for Consumers. Invited presentation at Consumer Issues Conference, Laramie, Wyoming.
• Burkink, T., Marquardt, R., Axland, T. (2007, October). An Overview of the U.S. Ethanol Industry: Implications for Agriculture, Energy, Rural Development and the Environment. Mountain Plains Management Conference 2007, Kearney, Nebraska.
• Burkink, T. (2007). The Educational Benchmarking (EBI) Undergraduate Business Exit Assessment. Invited presentation at Platte Valley Assessment Conference, Kearney, Nebraska.
• Yeagley, M., Burkink, T., Broekemier, G., & Lebsack, S. (2005, April). Assessment in the College of Business and Technology: Continuous Improvement in the Making. Platte Valley Assessment Conference at UNK 2005, Kearney, Nebraska.
• Burkink, T., (2000, February). Responding to Changing Consumer Preferences: The Case of The Ranchers Renaissance Cooperative. Stratum , Mesa, Arizona.
• Burkink, T., (1999, April). The Consumer and the Retail Food Industry: Challenges in the Future. Arizona Agribusiness Forum, Mesa, Arizona.

Local

• Burkink, T. & Allemann, B. (2008, January). Engaging Undergraduate Students in Research. Invited presentation at UNK Center for Teaching Excellence, Kearney, Nebraska.
• Burkink, T. (2007, October). What Can the College of Business and Technology at UNK Do for You and Your Business? Invited presentation at Kearney Area Chamber of Commerce, Kearney, Nebraska.
• Burkink, T., & Miller, R. (2006). Research Groups. Invited presentation at UNK Conference on Research at Primarily Undergraduate Institions, Kearney, Nebraska.
• Burkink, T., (2005, November). What Is Your Mission Statement? Invited presentation at UNK Phi Kappa Phi 2005 Induction Cermony, Kearney, Nebraska.
• Burkink, T., (2001, March). Food Wars: The Battle for Your Food Dollars. Arizona State University's Downtown and Gown, Phoenix, Arizona.
• Burkink, T., (2001, February). My Experience with the ASU/Motorola Great Communities Grants Program. Great Communities Grants Workshop, Mesa, Arizona.

Awards Received

• Mountain Plains Management Conference 2007, Best Overall Conference Paper Award
• Mountain Plains Management Conference 2007, Best Paper in the Marketing Track
• College of Business & Technology Service Award 2006
• College of Business & Technology Faculty Mentor Award 2004
• College of Business & Technology Scholarship Award 2004
• College of Business & Technology Non-Tenured Teaching Award 2004

Last updated July 2009.