Sports Management

The Sports Management Major is a business-oriented program designed for the individual who desires a career in the business side of sports. Preparation is focused toward employment in professional sport, sport regulatory agencies (NCAA, NAIA, AAU), conference headquarters (Big 12, Big East, Pac 10 as examples), athletic departments of division I or II colleges and universities (sports information, development, marketing to name a few), and facility management (for example the Alamodome, Kemper Arena, and United Center).

Students complete a set of comprehensive courses including sport psychology and sociology, sport law, sport marketing, organization and administration of sport and financing sport, as well as an array of business courses (accounting, finance, advertising and public relations to name some). We strongly encourage the majors to complete an additional six business courses which would qualify them for a business administration major to compliment their Sports Management Major.

The highlight and most important aspect of the program is the internship experience. We individualize the internship experience as much as possible to meet the goals and interests of the students in the program. We are capable of placing student interns at various locations in Nebraska and across the United States. The completion of the internship is possibly a student's most important academic endeavor; national data indicates hat internships lead to employment for 80 percent of interns. We have placed sports administration interns with the Indiana Pacers, Buffalo Bills, Orlando Magic, Alamodome in San Antonio, Toledo Mudhens, Colorado springs Sky Sox and Wichita Aeros in minor league baseball, Rocky Mountain Athletic Conference headquarters in Denver, Colorado, and the Colorado Xplosion a professional women's basketball team in Denver.

A minor in Sports Management is also available for those desiring a major in another field.

Dr. Unruh is the Sports Management Degree coordinator and the department chair can also be contacted at (308) 865-8335, by email at