Advertising and Public Relations Major

Journalism and Mass Communication Core Requirements

(12 hours required)
Take all of the following:

    • JMC 112, Communication Software - 3 hours
    • JMC 215, News Writing & Photography - 3 hours
    • JMC 300, Web Site Design - 3 hours
    • JMC 414, Communications Law - 3 hours

Advertising and Public Relations Core

(19 hours required)
Take all of the following:

    • JMC 230, Integrated Marketing Communications - 3 hours
    • JMC 302, Digital Storytelling - 3 hours
    • JMC 307, Advertising Copywriting - 3 hours
    • JMC 309, Public Relations - 3 hours
    • JMC 350, News at Antelope - 2 hours
    • JMC 351, Advertising at Antelope - 2 hours

Advertising and Public Relations Senior Capstone

(3 hours required)
Take 1 of the following:

    • JMC 409, Public Relations Strategy - 3 hours 
    • JMC 420, Advertising Campaigns - 3 hours

Advertising and Public Relations Electives

(5 hours required)
Take 5 hours from:

    • JMC 226, Audio Production & Announcing - 3 hours
    • JMC 250, Video Production Foundations- 2 hours
    • JMC 265, Video Production - 3 hours
    • JMC 305, Writing Feature and Magazine Articles - 3 hours
    • JMC 315, Advanced Reporting & Editing - 3 hours
    • JMC 318, Writing for The Media - 3 hours
    • JMC 329, Print Advertising Design - 3 hours
    • JMC 330, Publication Design - 3 hours
    • JMC 340, Media Planning & Selling - 3 hours
    • JMC 406, Commentary and Blogging - 3 hours
    • JMC 425, Topics in Mass Media - 1-3 hours
    • JMC 460, Mass Media and Society - 3 hours