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Business & Technology

Global Marketing Research Lab

West Center Building

The Global Marketing Research Lab provides students with hands-on learning opportunities. The room is equipped with a state-of-the-art Smart Board, conference table, and two-way mirror with an adjourning observation room with ear phones and TV monitor for collecting focus group data. Not only can students learn the skills of conducting marketing research but they are able to fine tune their presentation skills using this facility. The facility can also be utilized by regional businesses needing to conduct research.