Measure
Until spring 2008 when the department's new capstone course is offered for the first time, students in upper division core courses Speech 456 and Speech 499 will be the focus of the unit's assessment in the area of Speech. These two classes will allow the department to make contact with graduating Speech majors. These students will be administered the indirect measure of undergraduate perceptions. These same people will be required to develop presentations which will be evaluated using the appropriate direct measure of undergraduate competencies.
Objective
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Participants
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Evaluators
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1-6
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All upper division Speech students
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at least two individuals, Communication faculty who do not teach Speech 456 and Speech 499 or invited persons
using Speech Presentation Assessment
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All mass communications upperclassmen are required to produce a portfolio prior to graduation. As such, 20 - 25 portfolios are evaluated each semester by at least two Communication faculty or invited persons. Portfolios should constitute evidence of achievement particular to the student's chosen career field in advertising, broadcasting, mass media, news-editorial, public relations or sports communication. Evidence can include projects or papers completed: for on or off campus media; for competitions; internships; for other academic institutions in the area of Mass Communications or; for UNK mass communications courses. The appropriate direct measure of undergraduate competencies will be used to evaluate the portfolios produced by the students. Once the unit's capstone course is offered for the first time in spring 2008, completion of the portfolio will be a requirement for the course.
Objective
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Participants
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Evaluators
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1-6
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all mass communications upperclassmen
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at least two individuals, Communication faculty or invited persons
using Senior Portfolio Assessment
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All Multimedia upperclassmen are required to complete JMC 498, the capstone course. Students in the class must develop a Multimedia project for a client. As such, their presentations will be evaluated using the appropriate direct measure of undergraduate competencies.
Objective
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Participants
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Evaluators
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1-6
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All Multimedia upperclassmen
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at least two individuals, Communication faculty who do not teach JMC 498 or invited persons
using Multimedia Presentations Assessment
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The Director of Field Experiences for the College of Education will observe the student-teachers and administer the appropriate direct measure of undergraduate competencies.
Objective
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Participants
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Evaluators
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1-6
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All student teachers
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Director of Field Experiences for the College of Education
using Student Teaching Assessment
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Graduating Speech majors will be administered the indirect measure of undergraduate perceptions in SPCH 456 and SPCH 499. Mass communications upperclassmen will complete the indirect measure of undergraduate perceptions in JMC 460. In JMC 498, required of all Multimedia upperclassmen, students will be administered the indirect measure of undergraduate perceptions. The Director of Field Experiences for the College of Education will administer the indirect measure of undergraduate perceptions.
Graduates will be requested, through the department's alumni newsletter, to complete either an on-line or printed version of the indirect measures of graduate perceptions.