University of Nebraska Kearney

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Management Assessment Rubric Written Communication

Key
3   Exemplary
2   Good
1   Satisfactory
0   Needs Improvement
    NA
     

1. Content

  3     2     1     0    NA 
Topic is clearly identified. Subject is adequately detailed. Information is accurate. Ideas are thoroughly developed. The work is concise.
 

2. Organization

  3     2     1     0    NA 
Work is coherent. Ideas are well-developed. Points are justified by supporting data. Transition between ideas is effective.
 

3. Analysis

  3     2     1     0    NA 
Purpose is clearly stated. Assumptions are identified. Evidence is sufficient, necessary and accurate. Analysis is logical, internally consistent, and fully developed. Evaluation of information leads to appropriate conclusions/recommendations.
 

4. Writing Conventions

  3     2     1     0    NA 
Grammar, punctuation and mechanics are correct. Word choice is appropriate. Sources are properly cited. Writing is fluid. Sentence structure is adequate. Writer uses appropriate formatting for headings. Writer uses appropriate formatting for tables, graphs and figures.
 

5. Disciplinary Characteristics

  3     2     1     0    NA 
Word choice is appropriate to the discipline. Vocabulary shows understanding. The writer is thinking like a business person. Writer demonstrates knowledge of the field.
 

6. The work integrates the functional areas of business

  3     2     1     0    NA 
Accounting, Finance, Human Resources, Management, Operations, Other.
           

7. Critical Thinking

  3     2     1     0    NA 
Work involves the following perspectives:  Identifies and challenges assumptions, distinguishes between facts and opinions, uses factual/statistical information, uses reflective skepticism, recognizes fallacious arguments, uses inductive and/or deductive reasoning, provides analogies, avoids ambiguities.  Conclusions/solutions are logical, valid and sound. *
 

8. Appearance

  3     2     1     0    NA 
 

* Added F2005