Students who complete the Marketing Emphasis in the College of Business and Technology at the University of Nebraska at Kearney will be effective marketing professionals who have solid marketing foundations, knowledge of marketing resources, the ability to analyze marketing problems and a keen awareness of the business environment in which they must function.
- Marketing emphasis students will be able to collect and analyze primary and secondary data.
- Marketing emphasis students will be able to apply the principles and concepts of marketing.
- Marketing emphasis students will be able to conduct environmental scanning and adjust strategies to a changing environment.
- Marketing emphasis students will be able to utilize computer technology specific to the marketing field.
- Marketing emphasis students will be able to appropriately use marketing vocabulary and know basic concepts.
- Marketing emphasis students will be able to creatively solve marketing problems using knowledge and the skill acquired in the marketing emphasis.