University of Nebraska Kearney

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Assessment
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Marketing Assessment Tool for Case Studies & Student Presentations

Evaluation Key

3   Exemplary: A clear Mastery of competency
2 Good: An above average level of competency
1 Satisfactory: A minimal level of competency
0 Needs Improvement: A unacceptable level

    Measurement Scale

Refer to

Outcome Measurement Items 3 (Exemplary)
  
2 (Good)
 
1 (Satisfactory)
 
0
(Needs Improvement)
Not Applicable
 
CBT

Integration of Business Functions

         
CBT

Ethics

         
CBT

Globalization

         
CBT

Communications Skills: Written

         
CBT

Communications Skills: Oral

         
Obj. a

Environmental Scanning

         
Obj. b

Application of Concepts & Principles

         
Obj. c & f

Analytical Skills- Logical

         
Obj. c & f

Analytical Skills- Quantitative

         
Obj. d

Technological Skills

         
Obj. e

Utilization of Marketing Vocabulary

         
Obj. f

Creative Problem Solving

         
Obj. g

Implementation Plans

         
Obj. h

Control Mechanisms