University of Nebraska Kearney

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Programs of Excellence Funding
at the University of Nebraska at Kearney
Fiscal Year 2006 Report

G. Multimedia /Visual Design, including Student Faculty Collaborative Research.  $118,810

  1. Title of the Project:  Multimedia and Visual Communication and Design Program of Excellence

    Responsible Persons:   

    Mark Hartman, Chair, Department of Art and Art History
    Wuthichai Choonhasakulchoke, Kriste Sumpter, Richard Schuessler
    George Lawson, Chair, Department of Communication,
    Nanette Hogg
    William Jurma, Dean, College of Fine Arts and Humanities

    Description, Accomplishments and Goals
    The Design Program was acknowledged as a “Program of Excellence” in 2000.  The program thrives on offering cutting edge design technology (hardware & software) and design resource materials within diverse course offerings in graphic design, design illustration, design practicum, motion graphics, animation and website design. Design technology is an essential part of the student design education. The priority program funding along with student technology fees has allowed the Design Program to stay current with technology upgrades the last five years. The Design Program is part of another priority program with the Multimedia Degree that resides in the Communications Department. This Multimedia Degree consists of courses from the Departments of Art (VCD Program), Communications, and Computer Science-Information Systems. The priority program funding has also been used to assist faculty scholarship/research projects. The project list have ranged from exhibition artwork, television announcement and commercially printed posters. The funding assisted with materials, equipment or execution of the project.

    Measures of impact resulting from the Programs of Excellence funding: 

    • Publications (juried exhibitions) One of the most significant results of the priority program funding can be seen in student and faculty juried exhibitions awards in the last five years. Entering student and faculty projects in regional and national competitions allow student and faculty to be recognized by the design and advertising professions while developing their design skills and research. Some notable accomplishments:
      • -1 national juried exhibition (silver)
             •ADDYS
      • -3 district regional juried exhibition (gold (2), silver)
             •ADDYS
      • -28 local & regional juried exhibition (gold, silver, bronze, honorable mention)
             •ADDYS, AIGA, Brass Rings
    • Juried Presentations in 2005: 2
    • Educational Innovations.  The students work together with design faculty on a variety of design projects. This student-faculty interaction allows students to get “hands-on design experience” from both faculty (academic) and community (client) project opportunities. Successful projects are entered in local, regional and national juried design competitions. Projects that receive award recognition benefit not only the students in the job market, but the faculty with academic scholarship, research, and notoriety for UNK. These design projects also build strong student-faculty relationships for placing future designers in the industry and recruiting future UNK art and design students.

      New screen-printing equipment and materials have been purchased for the students and faculty. This allows the Design Program to offer and execute design projects without needing to use outside venders. Most design projects consist of small quantity reproductions of t-shirt designs, posters and flyers.

      Students benefit directly from the computer technology as each student works with a client project as a second semester junior and/or first semester senior. These client projects allow students to get invaluable hands-on design experience in order to build their design knowledge and portfolio upon graduating.

      a. Design Practicum: External clients and projects

      Client list (2006) Projects Location of business
      Goodwill Store  brochure Kearney, NE
      Pace (community organization) brochure & apparel Aurora, NE
      Platte Habitat Partnership demographic signs Wood River, NE
      Nature Conservancy brochures Lincoln,NE
      Refine (clothing store) poster & tickets Kearney, NE

      b. Student design internships with local businesses:
                Buckle
                Kearney Chamber of Commerce
                Morris Press
                Museum of Nebraska Art

      c. Other Student Design Projects

    • Number of Students Benefited.  In 2005, the design and multimedia degree students (estimated: 170 to180 majors and minors) have benefited directly from the academic program. Other art students have benefited from the design priority program funding by taking some technology design classes. These courses have help students in their degree areas of BFA and BA Studio Art and BA in Art Education. 
       
    • Enhanced Services to the State. 

      Kearney Area Arts Council – (spring 2006) a team of students is creating a multimedia project for this entity. Past projects have included websites, brochures, signage, interactive CDs, letterhead and business cards.

      Crane Meadows Nature Center – (spring 2006) a Communication class developed a new logo and positioning statement along with an integrated marketing campaign that promotes an image that there is something to see and do at Crane Meadows every season of the year. Tasks include creation of signage, stickers, PSAs, brochure, website, surveys, special event suggestions, business cards, letterhead and envelopes.

      Kearney Trolley Association - (spring 2006) worked with the board members to develop a website for the organization.

      Kearney Concert Association – (spring 2006) a student contest was held, working with the group, to develop a logo and an “identity” package.

      First Annual Multimedia Camp – (fall 2005) area high school students were invited to participate in the multimedia camp. Nine campers learned the basics of web design, non-linear editing and desktop publishing and developed a website and printed materials for the UNK Human Performance Laboratory.

      Nebraska Roads Department - (fall 2005) Students in Communication worked with representatives from this office to develop a logo.

      Nebraskans Against the Death Penalty – (fall 2005) a student created a brochure and newsletter being used by this group.

      Nebraska Collegiate Forensics Program – (spring 2006) a Communication student created a brochure for the group which included photos and information on all of the forensics programs at all of the colleges and universities in the state.

      Lexington Area Solid Waste Authority video and CD – (summer 2005) a student produced informational materials for LASWA to promote its processes and standards.

      Hasslehill “Proud to be an American” Concert videos – (summer 2005) a student produced three different patriotic videos for a concert promoter. Loup City.

    • Expenditures Summary 

      Adobe Font Folio:

      $23,100
      Computers, accessories and software:    $95,710
      Total $118,810

See also:

A. Title of the Project: Biology Faculty – Distance Education. $45,902
B. Department Excellence Discretionary Expenditures. $123,000
C. Equipment for Priority Programs. $87,690
D. Exercise Science: Human Performance Lab Coordinator. $25,000
E. Faculty (new) Salary Enhancements. $100,000
F. Graduate Assistant Stipends. $57,400

H. Sponsored Programs Office Assistant Director. $37,500
I. Social Work Faculty. $40,265
J. Manangement Faculty/grant writer for College of Business and Technology. $50,454
K. Undergraduate Research--Student Faculty Collaborative Reserach. $386,710